The Department of Advertising recently hosted Dr. Hairong Li from Michigan State University. Professor Li presented research he conducted on mobile advertising while serving as a Fulbright Scholar in the fall of 2003 at Nanyang Technological University in Singapore.
Dr. Li is an Associate Professor of Advertising and Research Associate in the M.I.N.D. Lab, a cognitive technology research center, at MSU. His primary research interests are in the areas of interactive media and electronic commerce, with publications appearing in more than a dozen academic journals. Dr. Li is also an editor for the Journal of Interactive Advertising.
3/22/2004