Advertising and Public Relations: What’s Changed and What’s Stayed the Same
The lines of advertising and public relations are blurring.
Join Texas AdGrad as we discuss changes in the communications scene with a groundbreaking panel of industry leaders. Visiting the Moody College of Communication are Peter Zandan, global vice chair of research at Hill + Knowlton Strategies; Keith Reinhard, chairman emeritus of DDB Worldwide; Marianne Malina, president of GSDM and Tom Bedecarré, chairman at AKQA.
Register for the conference and luncheon below.
The event is free and open to the public.
Can't make it? Follow the conference conversation with #WhatWillBe.
About Hill + Knowlton’s Peter Zandan
Zandan directs strategic initiatives for Hill + Knowlton Strategies as the worldwide research practice group leader. He has been instrumental in developing the firm’s reputation management and communications research offerings. He has provided assistance with international brand development for clients in financial services, energy, technology, health care and consumer products.
Zandan founded IntelliQuest and served as its chairman and chief executive officer for 15 years. Under his leadership, IntelliQuest became the fastest growing market research company worldwide and was publicly-traded on the Nasdaq (IQST). Zandan also founded and served as chief executive officer of Zilliant, a leading provider of price-optimization solutions that was named one of the top 50 venture-backed companies by The Wall Street Journal. He also serves on the McCombs School of Business Advisory Council.
About DDB Worldwide’s Keith Reinhard
Reinhard is chairman emeritus of DDB Worldwide, one of the world’s largest and most-awarded advertising and marketing networks. In 2012, DDB was named “Advertising Network of the Year” by Campaign, as well as “Agency of the Year” and “Digital Agency of the Year” by Strategy magazine. At the 2013 Cannes International Festival of Creativity, it won 93 Lions, the most ever for the network.
As a working creative man, Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." He also penned State Farm's long-running theme, "Just Like a Good Neighbor, State Farm Is There." In 1999 Advertising Age named "You Deserve a Break Today" the best advertising jingle of the 20th century and one of the century's top-five campaigns.
About AKQA’s Tom Bedecarré
Bedecarré is chairman of AKQA, the leading and most-awarded digital advertising agency. With 11 offices in the U.S., Europe & Asia, AKQA works with global brands to ensure they win in the digital age. He is also president of WPP Ventures, a new Silicon Valley-based company, which explores investment opportunities for WPP, the world’s largest communications services group. In 2013, Bedecarré was recognized as a “National Ernst & Young Entrepreneur of The Year” for his leadership in the media, entertainment and communications industry.
About GSD&M's Marianne Malina
In her 14 years at the agency, Malina has held leadership positions including creative managing director and account director where she was steward of brands like Southwest Airlines, KOHLER and Legacy. Malina continues to play a key role on many of GSD&M's accounts today. Under her leadership, the Southwest Airlines team saw a policy turn into a cultural phenomenon when she led the integrated “Bags Fly Free” campaign, which won a Gold Effie Award. Prior to GSD&M, Marianne worked in Portland, Oregon, as a producer for clients like Nike, Adidas and Microsoft at Limbo Films. She got her start in advertising at Cole & Weber and Borders, Perrin & Norrander working in account management. Marianne graduated from the University of Oregon with a B.S. in journalism/advertising.
About the conference
9:30 a.m. - noon
What's Changed, What's Stayed The Same
Reinhard, Zandan, Malina, Bedecarre
12 - 1:30 p.m.
2 - 3:30 p.m.
Native Advertising: Intrusive, Effective and Paid. Really?
Close, Langdon, Knaupe, Wheelis
3:30 - 5:30 p.m.
Metrics: What Should We Measure and Why?
Hernandez Mireles, Schaffer, Russell, Sheehy, Janowitz
5:00 - 6:00 p.m.
Meet-up & Refreshments
The conference will stream online.
After the morning session and luncheon, Assistant Professor Angeline Close and Assistant Professor Carlos Hernandez will lead two futuristic sessions dealing with key issues agencies and their clients are facing – native advertising and new media metrics.
Native Advertising is at the center of ad effectiveness and brings traditional advertising, PR and the narrative together. The session will be chaired by Professor Angeline Close and includes panelists: Clay Langdon, Strategy Director at McGarrah Jesse, Allison Knaupe, Sr. Vice President Creative + Digital Strategy at Hill + Knowlton, and Brian Wheelis, Media Engagement Director at McGarrah Jesse. (TCC 3.102, 2-3:30pm)
Metrics and big data are a hot issue today. This session will be chaired by Professor Carlos Hernandez Mireles and includes panelists: Steve Schaffer, Founder & CEO of Offers.com, Dr. Martha Russell, Executive Director, Media X at Stanford University, Kate Rush Sheehy, Associate Director, Mobile & Social Platforms, R/GA, and Paul Janowitz, CEO & Founder icanmakeitbetter.com. (TCC 3.102, 3:30-5:00pm)
Students with a "C" parking permit may park in Lot 37. Faculty with an "F" parking permit may park in Lot 39. Guests of the university may park in Lot 40.