Experiential Marketing Forum

Professor Neal M. Burns, Director of the Center For Brand Research at The University of Texas in Austin, and Erik Hauser, founder and creative director of Swivel Media, are co-hosting a blog, and you are invited.

As part of The Experiential Marketing Forum, the EMF blog is about all things marketing. You can propose a topic of discussion, voice your opinion by commenting on others' postings, or simply read the intellectual exchange between these two marketing gurus.

Latest issues discussed range from the value of consumer generated content to measuring the effectiveness of experiential advertising and promotion campaigns. Join in the blog: http://www.experientialforum.com/content/blogsection/2/49/

4/11/2007