Killing the Cover Letter -- A New Book by Gene Kincaid

The Advertising industry is unlike any other. You might say that you understand what that means but if you are a recent grad looking for a job, you understand the true meaning of that phrase. Writing many cover letters and mailing out large envelopes that explain all your accomplishments that you are so proud of most likely won't get you that big break that you need. Once you are in advertising, you are fine. You will have many contacts from past and present colleagues to form a vast network to help you get a job. However, getting that first big break is the hardest part.

This is where the new book, Killing the Cover Letter, by Gene Kincaid comes to the rescue making it a must-read for recent graduates and job-seekers. Not only does Kincaid offer a great deal of useful advice, he more importantly offers a new outlook and mindset to achieving. All of the tips listed in the 15 chapters are offered in a new and innovative way to make them easily applicable and actionable. The book walks you through the whole process from understanding who makes decisions at an agency, knowing where your strengths and weaknesses lie, devising a resume, getting that interview and what comes next.

The material breaks the mold and shows us that as students in advertising, we also need to be creative and innovative in our job search. One of the differentiating things in Kincaid's book is the devaluation of the Top 10 Questions in interviews. Every other advertising job search book will tell you how important these questions are and provide a framework on how to answer them. However Killing the Cover Letter offers a new manner to answer the question while emphasizing that you know why you are there and how you intend to help the interviewer win at their job.

Gene Kincaid's vast experience in the advertising shines through his book and it is a necessary purchase for anyone looking to break into the advertising industry. It is a fast-paced and constantly changing field where you have to do everything possible to stand out. Kincaid's book can help you find how to shine.