Texas Advertising Ex Wins Award from DFW Interactive Marketing Association

Vialuna Group (VLG), an advertising and marketing agency headquartered in Plano, was awarded 1st Runner Up for Most Effective Local Campaign from the DFW Interactive Marketing Association at the 2009 Excellence in Interactive Marketing Awards for their work with Dallas-based e-Rewards.

The campaign involved mailing an inflated globe in an unbranded box. To find out what it was for, the recipient was directed to visit a personalized website on the globe, www.ChangeYourOrbit.com/JohnDoe. Once there, they saw a spinning globe in space revealing e-Rewards as the sender and providing in-depth information on how e-Rewards could provide research needs on a global scale.

"e-Rewards offered some good strategic insight, developed a plan of attack and enabled us to generate a unique and memorable campaign ," said Angela Dunnam (UT Ex 2003), Principal of VLG. "A globe can't really tell a compelling story, but a personalized URL driving traffic to an interactive microsite had industry leading direct marketing response rates."

More information on VLG can be found at www.wefightboredom.com. 

About VLG

VLG is an advertising and marketing agency committed to fighting marketing boredom. They do this by building solutions that are memorable, dimensional, engaging and valuable to break through the normal marketing clutter that companies are inundated with every day. Through the use of intriguing mail pieces, customers are directed to a Web site customized with their name and company. There they are immersed in an interactive, one-on-one experience with the brand and information that relates directly to them. With the ability to provide measurable results, a proven success rate and award-winning creative, VLG is positioned to make its mark in the DFW business community.