Texas Advertising Faculty Invited as Guest Editors

Professors Wei-Na Lee and Terry Daugherty will be serving as Guest Editors for an upcoming special issue of the International Journal of Internet Marketing and Advertising focusing on cross-cultural issues in e-Advertising.

The Journal concentrates on emerging theories, strategies, and management methods of marketing and advertising, and is an authoritative source of information in the field of the Internet and information technology applications.

"Given the advancement in electronic communication technology, there is little doubt that the world is indeed becoming boundary-less. As in many other disciplines, advertising and consumer behavior researchers need to understand the role of electronic communication in the lives of people around the world", states Dr. Lee.

Dr. Daugherty believes this issue has the potential to make a strong impact, "Our goal is to stimulate interest and research on the practices and theory of e-Advertising in a global community. We are honored to receive this invitation and feel the issue will add a great deal of value to the growing body of knowledge associate with Internet marketing and advertising"

Wei-Na Lee, Ph.D., is an Associate Professor in the Department of Advertising where her research interests include cross-cultural consumer behavior, consumer acculturation, and consumer behavior in technology-mediated environments. Terry Daugherty, Ph.D., is an Assistant Professor in the Department of Advertising with a research program focused on understanding consumer psychology pertaining to compelling interactive experiences online and strategic media management.

3/30/2004