Texas Advertising Welcomes Professor Hairong Li

The Department of Advertising recently hosted Dr. Hairong Li from Michigan State University. Professor Li presented research he conducted on mobile advertising while serving as a Fulbright Scholar in the fall of 2003 at Nanyang Technological University in Singapore.

Dr. Li is an Associate Professor of Advertising and Research Associate in the M.I.N.D. Lab, a cognitive technology research center, at MSU. His primary research interests are in the areas of interactive media and electronic commerce, with publications appearing in more than a dozen academic journals. Dr. Li is also an editor for the Journal of Interactive Advertising.

3/22/2004