Texas Creative Ex Peter Rosch featured in Adweek Magazine

Peter Rosch, a 1995 graduate of the Texas Creative Program was featured in the September 22, 2003 issue of Adweek in a cover article entitled "The Best Creatives You Don't Know." Rosch was featured with his partner John Hobbs. They both work for Bartle Bogle Hegarty in New York.

After graduating from the University of Texas, Rosch first went to work for Young & Rubicam as a Junior Art Director. At Young & Rubicam, he was promoted to Senior Art Director, but he eventually left to work at the Cartoon Network, Kirshenbaum Bond & Partners and BBDO. He has been both a copywriter and an art director. Rosch moved to J. Walter Thompson (JWT) in 2000 where he met his partner, John Hobbs, an art director from Detroit. They left JWT to freelance and then moved to permanent positions at Bartle Bogle Hegarty (BBH) after starting to work on the Levi's account.

Rosch and Hobbs have been a successful team, creating the Levi's spot "Dangerously Low" that won silver and bronze Clio Awards. Their "Atlas Bakery" spot was recently place in the Museum of Modern Art as part of the permanent collection, something Rosch considers the highlight of his year and perhaps his career.

Rosch recognizes the many challenges in the advertising business. He notes the constant challenge of coming up with new ideas because not many truly original ideas are out there. As well, the industry can be a tough business, and the process of getting work through an agency can often be difficult due to the number of channels that must approve the work.

As for advice for advertising creative students, he says that it is important to go to work for a good agency where one can do quality work to build a successful career. He states, "Hold out for the best jobs as long as you can." He says that his success has been a combination of hard work and luck. In addition, Rosch states, "Concerning ideas: don't believe the hype - my first idea is usually the best idea."

11/3/2003