Texas Media Welcomes Arbitron Executive

Anne Baron, Senior Account Manager in the Advertiser/Agency Services division of Arbitron Inc., recently met with students of the Texas Media program in the Department of Advertising at the University of Texas.

During her talk, Anne discussed audience measurement, Arbitron's development of the Portable People Meter, and offered career advice for students interested in media.

Prior to joining Arbitron, Anne worked in media sales and research at WFAA-TV and in media broadcast planning and buying for various agencies on accounts such as Burger King, Goodyear Retail Service Centers, Jack-in-the-Box and Southwestern Bell Yellow Pages. Anne received her Bachelor of Science degree in Business Administration from Drake University.

Arbitron Inc. is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe.

10/3/2003