Course Information
Students should be aware that the courses listed below are not offered
every semester. It is also important to note that these courses cannot
be guaranteed during the summer sessions. Therefore, students should
be careful in planning for graduation. Any student enrolled in an advertising
course who does not attend the first class meeting may be dropped from
the course. Students must contact their professors if an absence is
anticipated.
ADV303 Advertising and Popular Culture
This course is an exploration of advertising and popular culture. Students will explore advertising from many
different perspectives, how it is affected by our culture and how it is affecting our everyday lives. How do advertising agencies and those responsible for creating advertisements and marketing messages understand, segment and impact society? What limitations do they have creatively, ethically, legally? Are the creators of the messages aware of the unintended effects of their work? What makes an ad special? What makes the audience resonate with it? This course seeks to address some of these questions and to raise many more.
ADV304 Advertising on the Internet
Advertising on the Internet is an undergraduate elective
course offered by the Department of Advertising. The defining
concepts, differences, and current practices of advertising on the
Internet are covered in the course. Specifically, the course covers
topics ranging from web design considerations to consumer generated
media to new interactive media and how advertising practices and
principles play a role therein. Students will learn about all facets
of Internet advertising as well as being exposed to a variety of
guest speakers who work in different areas of the field.
ADV 305 Fundamentals of Advertising
This course is designed as a comprehensive introduction for non-advertising
majors to the principles and practices of advertising. The class explores
the
social, ethical and legal issues of advertising, historical influences,
marketing/advertising research and strategies, media decision processes, as
well as integrated marketing communications. The class provides an overview
of
how communication tools can be used in an attempt to reach target audiences
and
increase consumer knowledge.
ADV316 Creativity and American Culture.
This course is an exploration of creative thinking. Students will explore creativity from two perspectives: theory-based
scholarship and practical implications. Both are important to a critical understanding of how ideas work in the world and they often work in tandem to produce creative work. The course involves the understanding of creativity as it applies to the workplace and to your life. The theories and techniques learned in this course will help you nurture and shape ideas wherever you might find yourself down the road.
ADV 318J Introduction to Advertising.
Functions of Advertising; its role in marketing communications mix;
economics and social influence; Advertising institutions and media;
campaigns and appropriations; retail and business-to-business aspects.
Three lectures and one discussion hour a week for one semester. (Not
usually offered during the summer sessions.)
ADV 319 Psychology of Advertising.
This course is designed as an introduction to persuasion and consumer behavior as it is understood by psychologists, researchers in marketing and advertising, and professionals in marketing and advertising. The course is an introductory-level course intended to stimulate interest in the fields of advertising and psychology.Ê We will cover psychological concepts with particular emphasis on their use in the field of advertising.
ADV 325 Introduction to Creative Advertising Communication.
This lecture course brings to light the creative process as it lives
in the Advertising industry and includes creative communication for
integrated communication materials as well as the variety of new media
throughout the industry. At the end of this course students may apply
for entry into the Texas Creative Program. Prerequisites: Upper-division
standing, ADV 318J with a grade of at least B. RESTRICTED TO ADVERTISING
MAJORS ONLY. Three lecture hours and one discussion hour per week for
one semester.
ADV 334 Issues in International and Cross-cultural Advertising.
Major issues in international advertising and advertising directed
at cultural minorities within countries. Prerequisites: ADV 318J or
MKT 337 or MKT 320F. Three lecture hours per week for one semester.
(Usually offered only during the spring semester.)
ADV 335 History and Development of Advertising.
The evolution and development of advertising in the United States in
a social, historical, economic, and cultural context. Prerequisites:
Upper-division standing. Three lecture hours per week for one semester.
(This course will not be offered every semester or in the summer sessions.)
ADV 442 Intensive Copywriting Seminar.
This course guides the students in conceptual thinking and writing
through one-paragraph to one-page essays on a variety of topics. Prerequisites:ADV
325 with a grade of at least B, written consent of instructor received
prior to registering. Three lecture hours per week for one semester.
(Usually offered only during the fall semester.)
ADV 343K Portfolio I .
Once accepted into the Texas Creative Program students learn the fundamentals
of benefit, strategy, concepting, art direction and copywriting. The
rigorous end of semester critique helps decide those who advance to
the next level. Prerequisites: ADV 325 with a grade of at least C and acceptance into the Texas Creative program. Three lecture
hours and three laboratory hours per week for one semester. (Not usually
offered during the summer sessions.)
ADV 443 Intensive Art Direction.
This course brings advertising art directors advanced skills for both
traditional an evolving media design. Prerequisites: ADV 325 and consent
of instructor received prior to registration.
ADV 344K Advertising Research.
Introduction to social science research methods as used in advertising
and marketing; emphasis on survey research and secondary data. Prerequisites:
ADV 325 with a grade of at least C or concurrent enrollment in ADV 325 and
completion of an approved statistics course with a grade of at least
C. Three lecture hours and one discussion hour per
week for one semester .
ADV 345J Advertising Media Planning.
Media characteristics, and media-market measurements; development of
media plans. Prerequisites: ADV 325 with a grade of at least C or concurrent
enrollment in ADV 325 and completion of an approved statistics course with
a grade of at least C. Three lecture hours and one
laboratory hour per week for one semester.
ADV 346 Advertising Media Sales.
A theoretical and practical media sales course in which students are
instructed in the basic principles of selling and take part in class
projects. Prerequisites: ADV 345J with a grade of at least C. Three lecture hours a week for one semester, with additional
hours to be arranged.
ADV 447 Advertising Design for Interactive Media .
This course combines skills previously taught in computer imaging.
It is design to embrace emerging technologies and design parameters.
Prerequisites: Consent of instructor received prior to registering.
Three lecture hours per week for one semester. Additional studio hours
will be arranged. (Not usually offered during the summer sessions.)
ADV 348 Design For Integrated Communication .
This is a broad overview of design elements considered in the conceptualizing
and production of integrated communication materials. Prerequisites:
Upper division standing. Three lecture hours per week for one semester.
(Usually offered only in the spring semester.)
ADV 350 Advertising Internship.
Practical work experiences in advertising sales, creativity, management,
and research with advertisers, agencies, media, or auxiliary services.
Prerequisites: ADV 344K and 345J with a grade of at least C in each. Students must work a minimum of 180 hours during the
semester to receive credit for this course. (Students must file an Internship
Application by the twelfth class day in long sessions and by the fourth
class day in the summer session for internship approval with the department
office to receive credit for this course. Offered on a pass-fail basis
only.)
ADV 368C Advertising Senior Seminar.
Advanced topics in Advertising; i.e., Agency Practices, Affect and
Emotion, and Ethics. Prerequisites: Completion of or concurrent enrollment
in ADV 370J and CONSENT of instructor prior t registering. Three lecture hours
per week for one semester. (Not usually offered during the summer sessions.)
ADV 468K Portfolio II.
Students who earn advancement to this level begin the process of crafting
their portfolio. Sixteen weeks are spent working on the visual and verbal
arts of offering strong conceptually based work. The end of semester
critique offers a new cadre a step up to advanced training. Prerequisites:
ADV 343K. Three lecture hours and three
laboratory hours per week for one semester. (Not usually offered during
the summer sessions.)
ADV 468L Portfolio III.
Advanced students spend their last term enhancing their creative product.
By crafting voice and strategy, advertising portfolios become a reflection
of how the person thinks. Prerequisites: ADV 468K.
Three lecture hours and three laboratory hours per week for one semester.
(Not usually offered during the summer sessions.)
ADV 373 Advertising Campaigns.
Concept of media mix; matching product, consumer media profiles; conception,
research, planning, and execution of advertising campaigns; special
emphasis on advanced copywriting, layout, and production for print and
broadcast media. Prerequisites: ADV 370J. Three lecture hours per week
for one semester.
ADV 370J Advertising Management.
Cases and problems dealing with the management of advertising and promotional
programs; media and creative strategies; consumer, retail, industrial,
and public service applications. Prerequisites: ADV 344K and 345J with
a grade of at least C in each, MKT 337 or MKT 320F.
Three lecture hours per week for one semester.
ADV 371J Advertising and Society.
A study of the social, legal, and ethical issues in advertising. Prerequisites:
ADV 344K and 345J with a grade of at least C in each, MKT 337 or MKT
320F. Three lecture hours per week for one semester.
(Not usually offered during the summer sessions.)
ADV 378 Special Topics in Advertising.
Special topics in Advertising. Prerequisites: ADV 318J with a grade
of at least B, and CONSENT (in some courses) of instructor
received prior to registering. Three lecture hours per week for one
semester. (May be repeated for credit as topics vary. Not offered every
semester.)
ADV 379H Honors Tutorial Course.
Conference course of intensive study, planned by Advertising Faculty
Members; research and the writing of a substantial paper on special
advertising topics. Prerequisites: ADV 318J with a grade of at least
B, and CONSENT of instructor received prior to registering.
Supervised individual special studies course equivalent to three lecture
hours per week for one semester. (May be repeated for credit as topics
vary.)
ADV 379J Advertising Problems.
Supervised special studies for which organized courses are not available.
Prerequisites: ADV 318J with a grade of at least B
and CONSENT of instructor received prior to registering. Independent
study course equivalent to three lecture hours per week for one semester.
(May be repeated for credit as topics vary.)
