Department of Advertising

Advertising Education

BIBLIOGRAPHY:

As this web site develops, in the space below we will provide a bibliography of articles and books relevant to this topic. To the extent practical, bibliographic references will be annotated.

Anyone interested in submitting additional bibliographic material for this reference page, or for any of the others at this site, is welcome to send such material via e-mail to jef@mail.utexas.edu. Please type the references in the same format as is used here, and keep the annotations to a few sentences.

  1. Jef I. Richards and Elizabeth Gigi Taylor (1996). Rankings of Advertising Programs by Advertising Educators. Journal of Advertising Education, 1(1), 13-21.
  2. Jef I. Richards and Patricia A. Stout (1992). Advertising Agency Views on Graduate Education in Advertising. Proceedings of the 1992 Conference of the American Academy of Advertising, L. Reid (ed.): 236-238.
  3. Jef I. Richards (1989). Advertising and Society: A Statement of Basis. Proceedings of the 1989 Conference of the American Academy of Advertising, K.B. Rotzoll (ed.): 117-119.
© 1995, 1996, 1997 Jef I. Richards
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