Department of Advertising

Food & Drug Issues

BIBLIOGRAPHY:

As this web site develops, in the space below we will provide a bibliography of articles and books relevant to this topic. To the extent practical, bibliographic references will be annotated.

Anyone interested in submitting additional bibliographic material for this reference page, or for any of the others at this site, is welcome to send such material via e-mail to jef@mail.utexas.edu. Please type the references in the same format as is used here, and keep the annotations to a few sentences.

Health Claims

  1. John B. Lord, Joseph O. Eastlack, Jr., and John L. Stanton, Jr. (1987). Health Claims in Food Advertising: Is There a Bandwagon Effect? Journal of Advertising Research, 27 (April/May): 9-15.

    A content analysis is conducted to determine the frequency with which various health-related and other claims are made in food advertising. The study includes all ads except those for alcoholic and carbonated beverages, juices, baby food, or pet food in a one -year issues of 21 general magazines. The results of the study indicate that the use of health claims is not widespread and that taste and quality claims continue to be the most extensively used in food print advertising. Across the year studied is there found no systematic increase as expected from the attention given to the use of health claims subsequent to the Kellog's All-Bran campaign.

Drugs

  1. Louis A. Morris, David Brinberg, and Linda Plimpton (1984). Prescription Drug Information for Consumers: An Experiment of Source and Format. Current Issues and Research in Advertising, 7 (1): 65-78.

    This study examines how various sources and formats of presenting risk information in magazine advertisements for prescription drugs affect consumers' knowledge, beliefs, and attitudes. Ads for two fictitious brands of drugs are shown to 256 college students in an experimental setting. Results indicate that responses (what information is communicated and how it is interpreted) are differentially affected by the type of drugs and sources of the message.

© 1995, 1996, 1997 Jef I. Richards
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