Department of Advertising

Advertising History

BIBLIOGRAPHY:

As this web site develops, in the space below we will provide a bibliography of articles and books relevant to this topic. To the extent practical, bibliographic references will be annotated.

Anyone interested in submitting additional bibliographic material for this reference page, or for any of the others at this site, is welcome to send such material via e-mail to jef@mail.utexas.edu. Please type the references in the same format as is used here, and keep the annotations to a few sentences.

  1. Jackson Lears (1994). Fables of Abundance: A Cultural History of Advertising in America. New York, NY: BasicBooks.

  2. Edd Applegate, editor (1994). The Ad Men and Women: A Biographical Dictionary of Advertising. Westport, CT: Greenwood Press.

  3. Richard W. Pollay (1985). The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980. Journal of Marketing, 49 (Summer): 24-37.

  4. Steven Fox (1984). The Mirror Makers: A History of American Advertising and Its Creators. New York, NY: William Morrow and Company, Inc.

    To examine copy content and executional strategies employed in print advertising, a content analysis is conducted with 2,000 prints ads taken from the 10 largest selling magazines for each of the first eight decades of the 20th centry. The study indentifies four historical periods differing in tactics and styles of the ads. Results and possible explanations for the observed phenomenon in each period are discussed and suggestions for future research are offered.

© 1995, 1996, 1997 Jef I. Richards
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