Department of Advertising

Media Modeling

BIBLIOGRAPHY:

As this web site develops, in the space below we will provide a bibliography of articles and books relevant to this topic. To the extent practical, bibliographic references will be annotated.

Anyone interested in submitting additional bibliographic material for this reference page, or for any of the others at this site, is welcome to send such material via e-mail to jef@mail.utexas.edu. Please type the references in the same format as is used here, and keep the annotations to a few sentences.

  1. Kuen-Hee Ju and John D. Leckenby (1989). Performance of a Simple Reach/Frequency Model. Proceedings of the American Academy of Advertising, RC27-RC32.

  2. Peter J. Danaher (1989). An Approximate Loglinear Model for Predicting Magazine Audiences. Unpublished manuscript.

  3. Peter J. Danaher (1988). A Log-Linear Model for Predicting Magazine Audiences. Journal of Marketing Research, 25, 356-62.

  4. Hae Kap Lee (1988). Sequential Aggregation Advertising Media Models. Unpublished Ph.D. Dissertation, The University of Texas at Austin, Austin, Texas.

  5. Shizue Kishi (1987). Exposure Distribution Models in Print, Spot-TV, and Mixed-Media Schedules: Empirical Test On Japanese Data. Paper presented to the European Marketing Academy Conference, Ontario, Canada.

  6. Kent M. Lancaster (1987). Optimizing Advertising Media Plans Using ADOPT on the Microcomputer. Paper presented at the Fourth AMA Microcomputers in Marketing Workshop, University of Hawaii at Manoa, Honolulu.

  7. John D. Leckenby (1987). Media Exposure Distribution Models in the United States: A Review. Paper presented to European Marketing Academy Conference, Toronto, Ontario.

  8. John D. Leckenby and T. Hsu (1987). A Large-Scale Test of the Declining Reach Phenomenon in Exposure Distribution Models. In Proceedings of the American Academy of Advertising Convention, Las Vegas, Nevada.

  9. John D. Leckenby and M. Rice (1986). The Decline Reach Phenomenon in Media Exposure Models. Journal of Advertising, 15, 13-20.

  10. Roland T. Rust (1986). Advertising Media Models: A Practical Guide. Lexington, Mass: Lexington Books.

  11. Simon R. Broadbent (1986). Media Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning. In The Development of Media Models in Adverting, eds. C. Samuel Craig and Avijit Ghosh, New York, New York: Garland Publishing, Inc., 234-56.

  12. Marsha M. Boyd (1985). The Dirichlet Multivariate Multinomial Distribution as a Magazine Exposure Model. Unpublished doctoral dissertation, University of Illinois at Urbana-Champaign, Urbana, Illinois.

  13. Roland T. Rust (1985). Selecting Network Television Advertising Schedules. Journal of Business Research, 13, 483-94.

  14. R. Dale Wilson and Karen A. Machleit (1985). Advertising Decision Models: A Managerial Review. In Current Issues and Research in Advertising, eds. J. H. Leigh and C. H. Martin, Jr., 99-187.

  15. Marshall Rice (1985). Television Exposure Distribution Models in Advertising Media, Unpublished doctoral dissertation, University of Illinois at Urbana-Champaign, Urbana, Ill.

  16. M. Rice and J. D. Leckenby (1984). Predicting Within-Vehicle Television Duplication. In Proceedings of the American Academy of Advertising, Denver, Colorado.

  17. Roland T. Rust and R. Leone (1984). The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules. Journal of Marketing Research, 21, 89-99.

  18. John D. Leckenby and S. Kishi (1984). The Dirichlet Multinomial Distribution as a Magazine Exposure Model. Journal of Marketing Research, 21, 100-106.

  19. Bernard Guggenheim (1984). Advertising Media Planning and Evaluation: Current Research Issues. Current Issues Research in Advertising, Vol. 2, eds. J. H. Leigh and C. H. Martin, Jr., 19-38.

  20. Gary L. Lilien and Philip Kotler (1983). Marketing Decision Making: A Model-Building Approach. New York, NY: Harper and Row.

  21. Shizue Kishi (1982). Exposure Distribution Models in Advertising Media. Unpublished doctoral dissertation, University of Illinois at Urbana-Champagne, Urbana, Illinois.

  22. Shizue Kishi (1982). A Test of the Direct/lndirect BBD and Other Exposure Distribution Models. In Proceedings of the American Academy of Advertising, 46-52.

  23. John D. Leckenby and S. Kishi (1982). Performance of Four Exposure Distribution Models. Journal of Advertising Research, 22, 35-46.

  24. Hermann Simon (1982). ADPULS: An Advertising Model with Wearout and Pulsation. Journal of Marketing Research, 19, 352-64.

  25. Gerald Thompson (1981). An Optimal Control Model of Advertising Pulsations and Wearout. In Marketing Measurement and Analysis, ed., John W. Keon, Providence, Rl, The Institute of Management Sciences, 34-43.

  26. Darius Sabavala and Donald F. Morrison (1981). A Nonstationary Model of Binary Choice Applied to Media Exposure. Management Science, 27, 637-57.

  27. Hermann Simon and Michael Thiel (1980). Hits and Flops Among German Media Models. Journal of Advertising Research, 20, 25-29.

  28. Henry J. Claycamp, Charles W. McClelland, and Vithala R. Rao (1980). Measurement of Subjective Trade-Offs in Media Allocation Decisions. In Current Issues and Research in Advertising, eds. J. H. Leigh and C. H. Martin, Jr., 165-81.

  29. Julian L. Simon and John Arndt (1980). The Shape of the Advertising Response Function. Journal of Advertising Research, 20, 11-28.

  30. Michael J. Naples (1979). Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. New York, NY, Association of National Advertisers Inc.

  31. William B. Locander, Richard W. Scamell, Richard M. Sparkman, and John P. Burton (1978). Media Allocation Model Using Nonlinear Benefit Curves. Journal of Business Research, 6, 273-93.

  32. Cornelis A. de Kluyver (1978). Hard and Soft Constraints in Media Scheduling. Journal of Advertising Research, 19, 27-31.

  33. Edward C. Strong (1977). The Spacing and Timing of Advertising. Journal of Advertising Research, 17, 25-31.

  34. Jean-Louis Jose Chandon (1976). A Comparative Study of Media Exposure Models. Unpublished doctoral dissertation, Northwestern University, Evanston, Ill.

  35. David A. Aaker (1975). ADMOD: An Advertising Decision Model. Journal of Marketing Research, 12, 37-45.

  36. Fred S. Zufryden (1975). Examining the Pattern of Response Behavior in a Media Model. Management Science, 22, 116-24.

  37. Dennis H. Gensch (1973). Advertising Planning: Mathematical Models in Advertising Media Planning. Amsterdam: Elsevier Scientific Publishing Company.

  38. Leonard M. Lodish (1973). Exposure Interactions Among Media Schedules. Journal of Advertising, 13, 31-34.

  39. Fred S. Zufryden (1973). Media Scheduling: A Stochastic Dynamic Model Approach. Management Science, 19, 1395-1406.

  40. L. Young (1972). Estimating Radio Reach. Journal of Advertising Research, 12, 37-41.

  41. Herbert E. Krugman (1972). Why Three Exposures May Be Enough. Journal of Advertising Research, 12, 11-14.

  42. Philip Kotler (1971). Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart and Winston.

  43. Robert S. Kaplan and Allan D. Shocker (1971). Discount Effects on Media Plans. Journal of Advertising Research, 11, 37-43.

  44. Michael L. Ray and Alan G. Sawyer (1971). Repetition in Media Models: A Laboratory Technique. Journal of Marketing Research, 8, 20-29.

  45. Michael L. Ray and Alan G. Sawyer (1971). Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning. Management Science, 18, P73-89.

  46. Michael L. Ray, Alan G. Sawyer, and E. C. Strong (1971). Frequency Effects Revisited. Journal of Advertising Research, 2, 14-20.

  47. Leonard M. Lodish (1971). Considering Competition in Media Planning. Management Science, 17, B293-B306.

  48. Richard H. Ostheimer (1970). Frequency Effects Over Time. Journal of Advertising Research, 10, 19-22.

  49. Allan D. Shocker (1970). Limitations of Incremental Search in Media Selection. Journal of Marketing Research, 7, 101-3.

  50. John D. C. Little and Leonard M. Lodish (1969). A Media Planning Calculus. Operation Research, 3-35.

  51. Dennis H. Gensch (1969). A Computer Simulation Model for Selecting Advertising Schedules. Journal of Marketing Research, 6, 203-14.

  52. Dennis H. Gensch (1968). Computer Models in Advertising Media Selection. Journal of Marketing Research, 5, 414-24.

  53. Robert J. Schreiber (1968). Probability Assignments for the Simulation of Media Reach and Frequency. Journal of Advertising Research, 8, 3-8.

  54. David A. Aaker (1968). A Probabilistic Approach to Industrial Media Selection. Journal of Advertising Research 8, 46-54.

  55. Ronald H. Pyszka (1968). Media Selection Models: A Review. Unpublished Manuscript, University of Illinois, Urbana, Ill.

  56. A. Charnes, W. W. Cooper, J. K. DeVoe, D. B. Lerner, and W. Reinecke (1968). A Goal Programming Model for Media Planning. Management Science, 14, B423-B430.

  57. A. Charnes, W. W. Cooper, D. B. Lerner, and E. F. Snow (1968). Note on an Application of a Goal Programming Model for Media Planning. Management Science, 14, B431-B436.

  58. Henry J. Claycamp and Charles W. McClelland (1968). Estimating Reach and the Magic of K. Journal of Advertising Research, 8, 44-51.

  59. Douglas B. Brown (1967). A Practical Procedure for Media Selection. Journal of Marketing Research, 4, 262-69.

  60. Stanley F. Stasch (1967). Linear Programming and Media Selection: A Comment. Journal of Marketing Research, 4, 1205-7.

  61. Lajos Takacs (1967). On the Method of Inclusion and Exclusion. Journal of the American Statistical Association, 62, 317, 102-13.

  62. Frank M. Bass and Ronald T. Lonsdale (1967). "A Rejoinder," Journal of Marketing Research, 4, 208-9.

  63. William R. King (1967). A Specialized Media Allocation Model. In Quantitative Analysis for Marketing Management, McGraw-Hill, 380-92.

  64. Frank M. Bass and Ronald T. Lonsdale (1966). An Exploration of Linear Programming in Media Selection. Journal of Marketing Research, 3, 179-88.

  65. E. M. L. Beale, P. A. B. Hughes, and S. R. M. Broadbent (1966). A Computer Assessment of Media Schedules. Operational Research Quarterly, 17, 381-411.

  66. Ronald H. Pyszka (1966). The Use of Linear Programming In Media Selection. Unpublished Manuscript, University of Illinois, Urbana, Ill.

  67. Pierre Hofmans (1966). Measuring the Cumulative Net Coverage of Any Combination of Media. Journal of Marketing Research, 3, 269-78.

  68. John D. C. Little and Leonard M. Lodish (1966). A Media Selection Model and Its Optimization by Dynamic Programming. Industrial Management Review, 8, 15-23.

  69. D. M. Ellis (1965). Building up a Sequence of Optimum Media Schedules. Operational Research Quarterly, 16, 413-24.

  70. Douglas B. Brown and Martin Warshaw (1965). Media Selection by Linear Programming. Journal of Marketing Research, 2, 83-88.

  71. Stanley F. Stasch (1965). Linear Programming and Space-Time Considerations in Media Selection. Journal of Advertising Research, 5, 40-46.

  72. W. I. Zangwill (1965). Media Selection by Decision Programming. Journal of Advertising Research, 5, 30-36.

  73. Richard Metheringham (1964). Measuring the Net Cumulative Coverage of a Print Campaign. Journal of Advertising Research, 4, 23-28.

  74. James F. Engel and Martin R. Warshaw (1964). Allocating Advertising Dollars by Linear Programming. Journal of Advertising Research, 4, 42-48.

  75. Philip Kotler (1964). Toward an Explicit Model for Media Selection. Journal of Advertising Research, 4, 34-41.

  76. S. Kwerel (1964). Estimating the Unduplicated Audience of a Combination of Media Vehicles: Integrated Theory and Estimation Method. Unpublished doctoral dissertation, Columbia University, New York, New York.

  77. C. J. Taylor (1963). Some Development in the Theory and Application of Media Scheduling Methods. Operational Research Quarterly, 14, 291-305.

  78. William T. Moran (1963). Practical Media Decisions and the Computer. Journal of Marketing, 27, 26-30.

  79. Marcel Marc (1963). Net Audiences of French Business Papers: Agostini s Formula Applied to Special Markets. Journal of Advertising Research, 3, 26-29.

  80. R. B. Kaatz (1963). Improving Agostini Formula for New Audience. Letter to the Editor, Journal of Advertising Research, 3, 43-44.

  81. W. Kuhn (1963). Net Audiences of German Magazines: A New Formula. Journal of Advertising Research, 3, 30-33.

  82. A. M. Lee (1963). Decision Rules for Media Scheduling: Dynamic Campaigns. Operational Research Quarterly, 14, 365-72.

  83. John Bower (1963). Net Audiences of U. S. and Canadian Magazines: Seven Tests of Agostini's Formula. Journal of Advertising Research, 3, 13-20.

  84. J. M. Agostini (1962). How to Estimate Unduplicated Audiences. Journal of Advertising Research, 24-27.

  85. Simon R. Broadbent (1962). A Year's Experience of the LPE Model. In Proceedings of the 8th Annual Conference of the Advertising Research Foundation.

  86. Ralph L. Day (1962). Linear Programming in Media Selection. Journal of Advertising Research, 2, 40-44.

  87. A. M. Lee (1962). Decision Rules for Media Scheduling: Static Campaigns. Operational Research Quarterly, 13, 229-42.

  88. A. M. Lee and A. J. Burkart (1960). Some Optimization Problems in Advertising Media Planning. Operational Research Quarterly, 11, 113-122.

  89. Richard B. Maffei (1960). Planning Advertising Expenditures by Dynamic Programming Methods. Management Technology, 1, 94-100.

  90. David W. Miller and Martin K. Starr (1960). Executive Decisions and Operations Research. Englewood Cliffs, NJ: Prentice-Hall, Inc.

  91. John Riorden (1958). An Introduction to Combinatorial Analysis. New York, New York: John Wiley and Sons, Inc.

© 1995, 1996, 1997 Jef I. Richards
Some material here may be subject to copyrights of other contributors.