Department of Advertising

Agency Practices

BIBLIOGRAPHY:

As this web site develops, in the space below we will provide a bibliography of articles and books relevant to this topic. To the extent practical, bibliographic references will be annotated.

Anyone interested in submitting additional bibliographic material for this reference page, or for any of the others at this site, is welcome to send such material via e-mail to jef@mail.utexas.edu. Please type the references in the same format as is used here, and keep the annotations to a few sentences.

  1. Randall Rothenberg (1994). Where the Suckers Moon: The Life and Dealth of an Advertising Campaign. New York, NY: Alfred A. Knopf, Inc.

  2. John H. Murphy II and Isabella C. M. Cunningham (1993). Advertising and Marketing Communication Management. Orlando, FL: The Dryden Press.

  3. Wes Perrin (1992). Advertising Realities. Mountain View: Mayfield.

    This book offers readable and practical insight into the different aspects of agency life. It provides a "day in the life" sort of view. Some sections are very strong, while others are rather superficial. However, as a whole, this provides a good, quick, easy-to-read, overview of the typical agency structure.

  4. Kenneth Roman and Jane Maas (1992). The New How to Advertise. New York, NY: St. Martin's Press.

  5. Richard Morgan (1991). J. Walter Takeover: From Devine Right to Common Stock. Homewood, IL: Business One Irwin.

  6. Russ Pate (1988). Adman: Morris Hite's Methods for Winning the Ad Game. Dallas, TX: E-Heart Press, Inc.

  7. Eric Clark (1988). The Want Makers: Inside the World of Advertising. New York, NY: Penguin Books.

  8. Jan Greenberg (1987). Advertising Careers: How Advertising Works and the People Who Make It Happen. New York, NY: Henry Holt and Company.

  9. Jane Maas (1986). Adventures of an Advertising Woman. New York, NY: Fawcett Crest.

  10. Rosser Reeves (1986). Reality in Advertising. New York, NY: Alfred A. Knopf. (Original copyright 1960, 1961)
  11. David Ogilvy (1985). Ogilvy on Advertising. New York, NY: Vintage Books.

    (Original copyright 1983)

  12. Daniel Pope (1983). The Making of Modern Advertising. New York, NY: Basic Books, Inc.

  13. Hank Seiden (1976). Advertising Pure and Simple. New York, NY: AMACOM.

  14. David Ogilvy (1971). Confessions of an Advertising Man. New York, NY: Ballantine Books. (Original copyright 1963)

  15. Jerry Della Femina (1970). From Those Wonderful Folks Who Gave You Pearl Harbor: Front-line Dispatches from the Advertising War. New York, NY: Simon & Schuster, Inc.

  16. James Webb Young (1944). The Diary of an Ad Man: The War Years June 1, 1942 - December 31, 1943. Chicago, IL: Advertising Publications, Inc.

© 1995, 1996, 1997 Jef I. Richards
Some material here may be subject to copyrights of other contributors.