The University of Texas at Austin
Department of Advertising

Below you will find a Bibliography of Advertising Topics compiled for The University of Texas Advertising Department, as well as other online bibliographies, such as the extensive collection compiled for the Advertising Research Foundation (ARF).

BIBLIOGRAPHY OF ADVERTISING TOPICS
THE ADVERTISING RESEARCH FOUNDATION COLLECTION
OTHER BIBLIOGRAPHIES

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Bibliography of Advertising Topics

1. ACTORS, MODELS & SPOKESPERSONS
   1. Age of Source
   2. Attractiveness of Source
   3. Celebrities
   4. Gender Portrayals
   5. Minority Portrayals
   6. Source Effects, Generally

2. ADVERTISING EDUCATION
   1. Advertising Education

3. AGENCY MANAGEMENT & PRACTICES
   1. Agency Practices

4. CREATIVITY
   1. Art
   2. Creative Management
   3. Creative People
   4. Copy
   5. The Nature of Creativity

5. CONTENT & EXECUTIONAL FACTORS
   1. Color
   2. Comparative Claims
   3. Copy Length
   4. Disclosures, Warnings & Qualifications
   5. Executional Factors, Generally
   6. Factual vs. Evaluative Content
   7. Grammar and Linguistics
   8. Headlines
   9. Humor
   10. Informativeness of Ads
   11. Layout
   12. Time Compression

6. CULTURAL & INTERNATIONAL ADVERTISING PRACTICES
   1. Culture
   2. Products of Foreign Origin
   3. International Strategies

7. LAW & REGULATION
   1. Alcohol Advertising
   2. Copyright Issues
   3. Corrective Advertising
   4. Deceptive Advertising
   5. Drugs
   6. Evidence of the Conveyed Message
   7. Federal Trade Commission
   8. First Amendment
      1. Commercial Speech Theory
      2. Commercial Speech in the Professions
   9. Health Claims
   10. Materiality
   11. Miscomprehension
   12. Puffery
   13. State & Local Regulation
   14. Subliminal Appeals
   15. Substantiation
   16. Tobacco Advertising
   17. Unfairness

8. MEDIA
   1. Modeling
   2. Cable Television
   3. Outdoor

9. NEW TECHNOLOGIES
   1. Internet

10. NON-COMMERCIAL APPEALS
    1. Issue & Advocacy Advertising
    2. Political Advertising

11. PROFESSION ADVERTISING
    1. Physicians
    2. Professional Services, Generally

12. PSYCHOLOGY OF ADVERTISING
    1. Attention
    2. Attitude
    3. Cognitive Models of Ad Processing
    4. Context Effects
    5. Copy Research, Generally
    6. Feeling, Mood, and Emotion
    7. Involvement
    8. Knowledge
    9. Memory
    10. Miscomprehension
    11. Modality (e.g., pictures vs. words)

13. RESEARCH METHODS
    1. Research Methods

14. SOCIAL IMPACT & SOCIAL RESPONSIBILITY
    1. Bias of News and Entertainment
    2. Children
    3. Materialism
    4. Minorities in Agencies
    5. NAD/NARB
    6. Self-Regulation
    7. Sexuality and Nudity
    8. Stereotyping

15. VARIOUS OTHER TOPICS
    1. History of Advertising

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The Advertising Research Foundation Collection

1. Advertising Copy Research, pre-1960 (Advertising Research Foundation 1960)
   1. Articles Listed by Authors
   2. Articles Listed by Titles

2. Advertising Copy Research, 1960 - 1972 (Advertising Research Foundation 1972)
   1. Periodicals, Reports and Presentations
      • Methods and Measurement Techniques
      • Copy Content and Structure
      • Position, Time and Frequency
      • General
   2. Books
   3. Classics

3. Advertising Copy Research, 1973 - 1982 (Stout & Leckenby 1984)
   1. Verbal and Behavioral Report Methods and Measures of Consumer Response
   2. Psychophysiological Methods and Measures of Consumer Response
   3. Issues Relevant to Method Selection
   4. Message Content and Structure
      • Message Appeals
      • Message Content and Structure
      • Models, Roles, and Endorsers in Advertising
   5. Relationship to Frequency and Program Context
   6. Use in Public Policy Decision Making
      • Research on Advertising to Children
      • Research on Comparative Advertising
      • Research on Corrective, Deceptive, and Misleading Advertising
   7. General

4. Advertising Copy Research, 1983 - 1987 (Ju, Stout, & Leckenby 1990)
   1. Issues of Communication Process
   2. Methodological Concerns
   3. Characteristics of Advertisements
      • Message Appeals
      • Sources, Endorsers, and Models
      • Information Content Issues
      • Mechanical and Structural Elements
      • Special Topics
        • Pictorial and Verbal Components
        • Comparative Advertising
      • General Content and Executional Variables
      • Socio-Cultural Concerns
   4. Regulatory Concerns in Advertising
      • Advertising to Children
      • Deceptive, Misleading, and Puffed Advertising
      • Corrective Advertising and Substantiation Claims
      • Miscomprehension
      • Other Aspects of Advertising Regulation
   5. General Topics

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Other Bibliographies

1. Art in Advertising: Visual Styles (Alvey & Scott 1995)
   1. Advertising Disciplinary Literature
   2. Advertising Histories/Sociologies
   3. Art Theory
      • Art Criticism
      • Social Theories of Art, Communication, and Consumption
   4. Graphics Histories
      Biographies
      • Catalogues
      • Surveys
2. Creativity (Alvey 1995)
   1. Creativity - Theories and Models of Thought
   2. Creativity - Attributes and Patterns of Work in the Creative Individual
   3. Computers and Human Behavior
   4. Computers in the Fine Arts and Design Fields
   5. Computers and Creativity
   6. Miscellaneous

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SITE LAST REVISED: 10 FEB 97
Department of Advertising at UT Austin. E-mail comments to: advertising@mail.utexas.edu
© 1995, 1996, 1997 Jef I. Richards

Center for Interactive Advertising 
Updated April 2008