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Are you looking for some books about
advertising?
Here's a reading list for you.
This certainly is not exhaustive,
but it covers a wide range of advertising topics,
and includes most of the best-known works.
- Kevin Roberts (2004). lovemarks: the future beyond brands. New York, NY: powerHouse Books.
- Tom Reichert (2003). The Erotic History of Advertising. New York, NY: Prometheus Books.
- Michael Newman (2003). Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi. Singapore: John Wiley & Sons (Asia) Pte Ltd.
- Douglas J. Wood (2003). Please Be Ad-vised: The Legal Reference Guide for the Advertising Executive (4th Ed.). New York, NY: Association of National Advertisers, Inc.
- Joanne Davis, with Joel Kushins (2003). Build a Better Financial Relationship with your Agencies. New York, NY: Association of National Advertisers, Inc.
- Stanley Beals (2003). Evaluating Agency Performance. New York, NY: Association of National Advertisers, Inc.
- Sergio Zyman (2002). The End Of Advertising As We Know It. Hoboken, NJ: John Wiley & Sons.
- Al Ries and Laura Ries (2002). The Fall of Advertising and the Rise of PR. New York, NY: HarperBusiness.
- Stanley Beals and David Beals (2002). Selecting an Advertising Agency. New York, NY: Association of National Advertisers, Inc.
- Mary Wells Lawrence (2002). A Big Life in Advertising. New York, NY: Alfred A. Knopf.
- Lawrence J. Flink (2001). Guidelines for Advertiser/Agency Contracts (2d Ed.). New York, NY: Association of National Advertisers, Inc.
- Stanley Beals and David Beals (2001). Agency Compensation: A Guidebook (2d Ed.). New York, NY: Association of National Advertisers, Inc.
- David Beals and Robert H. Lundin (2001). Trends in Agency Compensation (12th Ed.). New York, NY: Association of National Advertisers, Inc.
- Philippe Lorin with Cristina Alonso (2001). 5 Giants of Advertising. New York, NY: Assouline Publishing.
- Warren Berger (2001). Advertising Today. London, England: Phaidon Press.
- James B. Twitchell (2000). 20 Ads That Shook The World. New York, NY: Crown Publishers.
- Max Sutherland and Alice K. Sylvester (2000). Advertising and the mind of the consumer (2d Ed.). St. Leonards, Australia: Allen & Unwin.
- Jean Kilbourne (1999). can't buy my love: How Advertising Changes the Way We Think and Feel. New York, NY: Simon & Schuster.
- Jon Steel (1998). Truth, Lies & Advertising: The Art of Account Planning. New York, NY: John Wiley & Sons.
- Pamela Walker Laird (1998). Advertising Progress: American Business and the Rise of Consumer Marketing. Baltimore, MD: The Johns Hopkins University Press.
- James B. Twitchell (1996). Adcult USA: The Triumph of Advertising
in American Culture. New York, NY: Columbia University Press.
- Mary Cross (1996). Advertising and Culture. Westport, CT: Praeger.
- Richard C. Maddock and Richard L. Fulton (1996). Marketing to
the Mind: Right Brain Strategies for Advertising and Marketing.
Westport, CT: Quorum Books.
- Arch G. Woodside (1996). Measuring the Effectiveness of Image and
Linkage Advertising: The Nitty-Gritty of Maxi-Marketing.
Westport, CT: Quorum Books.
- Jean-Marie Dru (1996). Disruption: Overturning Conventions and Shaking Up the Marketplace. New York, NY: John Wiley & Sons, Inc.
- Jib Fowles (1996). Advertising and Popular Culture. Thousand
Oaks, CA: Sage Publications.
- Matthew P. McAllister (1996). The Commercialization of American Culture:
New Advertising, Control and Democracy. Thousand Oaks, CA:
Sage Publications.
- Roy F. Fox (1996). Harvesting Minds : How TV Commercials Control Kids.
Westport, CT: Praeger.
- Ellen Gruber Garvey (1996). The Adman in the Parlor : Magazines and the
Gendering of Consumer Culture, 1880s to 1910s. New York, NY:
Oxford University Press.
- Sal Randazzo (1995). The Mythmakers: How Advertisers Apply
the Power of Classic Myths and Symbols to Create Modern Day Legends.
Chicago, IL: Probus Publishing.
- Stewart Alter (1995). Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising. New York, NY: McCann-Erickson Worldwide.
- Gail Baker Woods (1995). Advertising and Marketing to the New
Majority. Belmont, CA: Wadsworth Publishing Co.
- Maria Cristina da Silva Martins (1995). Humor & Eroticism
in Advertising. San Diego, CA: San Diego State University Press.
- Robert Goldman and Stephen Papson (1995). Sign Wars : The Cluttered
Landscape of Advertising. New York, NY: Guilford Press.
- Joseph C. Fisher and Peter A. Cook (1995). Advertising, Alcohol
Consumption, and Mortality: An Empirical Investigation. Westport,
CT: Greenwood Press.
- Stephen Ansolabehere and Shanto Iyengar (1995). Going Negative: How
Attack Ads Shrink and Polarize the Electorate. New York, NY:
Free Press.
- Joan Kufrin (1995). Leo Burnett: Star Reacher. Chicago, IL: Leo
Burnett Company, Inc.
- Alison Fendley (1995). Saatchi & Saatchi: The Inside Story. New York, NY: Arcade Publishing.
- John Phillip Jones (1995). When Ads Work: New Proof That Advertising
Triggers Sales. New York, NY: Lexington Books.
- Ivan L. Preston (1994). The Tangled Web They Weave: Truth, Falsity,
and Advertisers. Madison, WI: The University of Wisconsin Press.
- Mihai Nadin and Richard D. Zakia (1994). Creating Effective Advertising Using Semiotics. New York, NY: The Consultant Press, Ltd.
- Randall Rothenberg (1994). Where the
Suckers Moon: An Advertising Story. New York: Alfred A. Knopf.
- Edd Applegate (1994). The Ad Men and Women: A Biographical Dictionary
of Advertising. Westport, CT: Greenwood Press.
- Marilyn Kern-Foxworth (1994). Aunt Jemima, Uncle Ben, and Rastus:
Blacks in Advertising, Yesterday, Today, and Tomorrow. Westport,
CT: Greenwood Press.
- Jerry Kirkpatrick (1994). In Defense of Advertising: Arguments from
Reason, Ethical Egoism, and Laissez-Faire Capitalism. Westport, CT:
Quorum Books.
- Jackson Lears (1994). Fables of Abundance: A Cultural History of
Advertising in America. New York: BasicBooks.
- Jack Haberstroh (1994). Ice Cube Sex: The Truth About Subliminal
Advertising. Notre Dame, IN: Cross Cultural Publications.
- C. Edwin Baker (1994). Advertising and a Democratic Press.
Princeton, NJ: Princeton University Press.
- James L. Marra (1993). Advertising Copywriting: Techniques for Improving Your Writing Skills. Englewood Cliffs, NJ: Prentice-Hall.
- Doris-Louise Haineault (1993). Unconscious for sale : advertising,
psychoanalysis, and the public. Minneapolis, MN: University of
Minnesota Press.
- Karen Stabiner (1993). Inventing Desire: Inside Chiat/Day, the Hottest Shop, the Coolest Players, the Big Business of Advertising. New York, NY: Simon
& Schuster.
- Bill Backer (1993). The Care and Feeding of Ideas.
New York, NY: Times Books (Random House).
- Jack Myers (1993). Ad Bashing: Surviving the Attacks on Advertising. Parsippany, NJ: American Media Council.
- John H. Murphy and Isabella C. M. Cunningham (1993). Advertising
and Marketing Communication Management. Orlando, FL: Dryden Press
/ Harcourt Brace College Publishers.
- Stuart Ewen and Elizabeth Ewen (1992). Channels of Desire: Mass Images
and the Shaping of American Consciousness. Minneapolis, MN:
University of Minnesota Press.
- Wes Perrin (1992). Advertising Realities: A Practical Guide to
Agency Management. Mountain View, CA: Mayfield Publishing Co.
- Ross D. Petty (1992). The Impact of Advertising Law on Business
and Public Policy. Westport, CT: Quorum Books.
- James U. McNeal (1992). Kids as Consumers: A Handbook of Marketing
to Children. New York, NY: Lexington Books.
- Richard Morgan (1991). J. Walter Takeover: From Devine Right to
Common Stock. Homewood, IL: Richard D. Irwin.
- Martin Mayer (1991). Whatever Happened to Madison Avenue? Advertising
in the '90s. Boston, MA: Little, Brown and Company.
- George Lois with Bill Pitts (1991). What's the Big Idea? New York, NY: Doubleday.
- Charles A. Goodrum and Helen Dalrymple (1990). Advertising in America:
the First 200 Years. New York, NY: Harry N. Abrams.
- James D. Norris (1990). Advertising and the transformation of American
society, 1865-1920. New York, NY: Greenwood Press.
- Carole Moog (1990). Are They Selling Her Lips? Advertising and
Identity. New York, NY: William Morrow and Company.
- Jef I. Richards (1990). Deceptive Advertising: Behavioral Study of
a Legal Concept. Hillsdale, N.J.: Lawrence Erlbaum Associates.
- James L. Marra (1990). Advertising Creativity: Techniques for
Generating Ideas. Englewood Cliffs, NJ: Prentice-Hall.
- Maxine Paetro (1990). How to Put Your Book Together and Get a
Job in Advertising. Chicago, IL: The Copy Workshop.
- Sut Jhally (1990). The Codes of Advertising: Fetishism and the
Political Economy of Meaning in the Consumer Society. New
York, NY: Routledge.
- Stephen Kessler (1990). Chiat/Day: The First Twenty Years. New York, NY: Rizzoli.
- Charles Goodrum and Helen Dalrymple (1990). Advertising in America: The First 200 Years. New York, NY: Harry N. Abrams, Inc.
- Philip Kleinman (1989). Saatchi & Saatchi: The Inside Story.
Lincolnwood, IL: NTC Business Books.
- Ivan Fallon (1989). The Brothers: The Saatchi & Saatchi Story. Chicago, IL: Contemporary Books.
- Roxanne Hovland and Gary B. Wilcox (1989). Advertising in Society:
Classic and Contemporary Readings on Advertising's Role in Society.
Lincolnwood, IL: NTC Business Books.
- Montague Kern (1989). 30-Second Politics: Political Advertising in
the Eighties. New York, NY: Praeger.
- James Webb Young (1989). How To Become an Advertising Man.
Lincolnwood, IL: NTC Business Books.
- Wilson Bryan Key (1989). The Age of Manipulation: the Con in Confidence,
the Sin in Sincere. New York, NY: H. Holt.
- Steve Karmen (1989). Through the Jingle Jungle: The Art and Business of Making Music for Commercials. New York, NY: Billboard Books.
- Eric Clark (1988). The Want Makers: Inside the World of Advertising.
New York: Penguin Books.
- Jack Solomon (1988). The Signs of Our Times. Los Angeles,
CA: Jeremy P. Tarcher, Inc.
- Russ Pate (1988). Adman: Morris Hite's Methods for Winning the
Ad Game. Dallas, TX: E-Heart Press.
- Nancy Millman (1988). Emperors of Adland: Inside the Advertising Revolution. New York, NY: Warner Books.
- Bob Levenson (1987). Bill Bernbach's book : a history of the advertising
that changed the history of advertising. New York, NY: Villard Books.
- Albert Lasker (1987). The Lasker Story: As He Told It.
Lincolnwood, IL: NTC Business Books.
- Dennis Higgins (1987). The Art of Writing Advertising: Conversations with
Masters of the Craft. Lincolnwood, IL: NTC Business Books.
- Don E. Schultz, Dennis Martin, and William P. Brown (1987). Strategic
Advertising Campaigns (2d Ed). Lincolnwood, IL: NTC Business Books.
- Kim B. Rotzoll, James E. Haefner, and Charles H. Sandage (1986).
Advertising in Contemporary Society: Perspectives Toward Understanding.
Cincinnati, OH: South-Western Publishing.
- Howard Luck Gossage (1986). Is There Any Hope for Advertising? Urbana, IL: University of Illinois Press.
- William Leiss, S. Kline, and S. Jhally (1986). Social Communication
in Advertising: Persons, Products & Images of Well-Being.
Toronto, Ontario: Methuen Publications.
- Roland Rust (1986). Advertising Media Models: A Practical Guide.
Lexington, MA: Lexington Books.
- Jane Maas (1986). Adventures of an Advertising Woman.
New York, NY: Ballantine Books.
- Whit Hobbs (1985). I Love Advertising. New York, NY:
Adweek Books.
- Paul Terry Cherington (1985). The Consumer Looks at Advertising.
New York, NY: Garland.
- Harden Bryant Leachman (1985). The Early Advertising Scene.
New York, NY: Garland.
- Roland Marchand (1985). Advertising the American Dream: Making Way
for Modernity 1920-1940. Berkeley, CA: University of California Press.
- Paul Harper (1985). Working the Territory: 60 Years of Advertising from the People of Needham Harper Worldwide. Englewood Cliffs, NJ: Prentice-Hall, Inc.
- Kathleen Hall Jamieson (1984). Packaging the Presidency : a History and
Criticism of Presidential Campaign Advertising. New York, NY:
Oxford University Press.
- Michael Schudson (1984). Advertising, The Uneasy Persuasion: Its Dubious
Impact on American Society. New York: Basic Books.
- Bart Cummings (1984). The Benevolent Dictators: Interviews with Advertising Greats. Chicago, IL: Crain Books.
- Stephen Fox (1984). The Mirror Makers. New York, NY:
Vintage Books.
- Mark S. Albion (1983). Advertising's Hidden Effects. Boston,
MA: Auburn House.
- Larry Percy and Arch Woodside (1983). Advertising and Consumer
Psychology. Lexington, MA: Lexington Books.
- Richard Harris (1983). Information Processing in Advertising.
Hillsdale, NJ: Lawrence Erlbaum Associates.
- David Ogilvy (1983). Ogilvy on Advertising. New York, NY:
Crown Publishers.
- Daniel Pope (1983). Making of Modern Advertising. New York,
NY: Basic Books.
- Mark S. Albion (1983). Advertising's Hidden Effects. Boston,
MA: Auburn House.
- Russ Johnston (1982). Marion Harper: An Unauthorized Biography. Chicago, IL: Crain Books.
- Allyn Salomon (1982). Advertising Photography. New York, NY: Amphoto Books.
- Ronald Berman (1981). Advertising and Social Change. Beverly
Hills, CA: Sage.
- Mark S. Albion and Paul Farris (1981). The Advertising Controversy.
Boston, MA: Auburn House.
- John O'Toole (1981). The Trouble with Advertising . . ..
New York: Chelsea House.
- A. Jerome Jewler (1981). Creative Strategy in Advertising.
Belmont, CA: Wadsworth.
- Anthony F. McGann and John T. Russell (1981). Advertising Media.
Chicago, IL: Irwin.
- James P. Neelankavil and Arthur B. Stridsberg (1980). Advertising
Self-Regulation. New York, NY: Hastings House.
- Robert Spero (1980). The Duping of the American Voter: Dishonesty and
Deception in Presidential Television Advertising. New York, NY:
Lippincott & Crowell.
- Wilson Bryan Key (1980). The Clam-Plate Orgy: And Other Subliminals
the Media Use to Manipulate Your Behavior, Englewood Cliffs, NJ: Prentice-Hall,
Inc.
- John W. Wright (1979). The Commercial Connection: Advertising & the
American Mass Media. New York: Dell Publishing Co.
- Robert Atwan, Donald McQuade & John W. Wright (1979). Edsels,
Luckies, & Frigidaires: Advertising the American Way.
New York, NY: Dell Publishing.
- Erving Goffman (1979). Gender Advertisements. New York, NY:
Harper.
- David Ogilvy (1978). Blood, Brains & Beer: The Autobiography of David Ogilvy. New York, NY: Atheneum.
- J. J. Boddewyn and Katherine Marton (1978). Comparison Advertising.
New York, NY: Hastings House.
- Benjamin Lipstein and William J. McGuire (1978). Evaluating
Advertising. New York, NY: Advertising Research Foundation.
- Eric Barnouw (1978). The Sponsor. New York, NY: Oxford
University Press.
- Philip W. Burton (1978). Advertising Copywriting. Columbus, OH:
Grid Publishers.
- Judith Williamson (1978). Decoding Advertisements. London:
Marion Boyers.
- Albert C. Book and Norman D. Cary (1978). The Radio and Television
Commercial. Chicago, IL: Crain Books.
- Thomas E. Barry (1977). Children's Television Advertising.
Chicago, IL: American Marketing Association.
- Ivan Preston (1977). The Great American Blow-Up: Puffery in
Advertising and Selling. Madison, WI: University of Wisconsin Press.
- Gordon White (1977). John Caples: Adman. Chicago, IL: Crain Books.
- Wilson Bryan Key (1976). Media Sexploitation, Englewood Cliffs, NJ:
Prentice-Hall, Inc.
- Stuart Ewen (1976). Captains of Consciousness. New York,
NY: McGraw-Hill Book Company.
- Kenneth Roman and Jane Maas (1976). How to Advertise.
New York, NY: St. Martins Press.
- Claude C. Hopkins (1976). My Life in Advertising. Chicago,
IL: Crain Books.
- Jack Z. Sissors and Jim Surmanek (1976). Advertising Media Planning.
Chicago, IL: Crain Books.
- John Caples (1974). Tested Advertising Methods. Englewood Cliffs,
NJ: Prentice-Hall.
- William S. Comanor and Thomas A. Wilson (1974). Advertising and
Market Power. Cambridge, MA: Harvard University Press.
- Tony Schwartz (1974). The Responsive Chord. New York, NY:
Anchor Press.
- John S. Wright and John E. Mertes (1974). Advertising's Role in
Society. St. Paul, MN: West.
- Franco Nicosia (1974). Advertising Management and Society.
New York, NY: McGraw-Hill.
- Wilson Bryan Key (1973). Subliminal Seduction: Ad Media's Manipulation
of a Not So Innocent America, Englewood Cliffs, NJ: Prentice-Hall,
Inc.
- Dennis Gensch (1973). Advertising Planning. Amsterdam, NY:
Scientific Publishing.
- John A. Howard and James Hulbert (1973). Advertising and the
Public Interest. Chicago, IL: Crain Communications.
- J. Robert Moskin (1973). The Case for Advertising. New York,
NY: American Association of Advertising Agencies.
- Hugh W. Sargent (1972). Frontiers of Advertising Theory and Research.
Palo Alto, CA: Pacific Books.
- Richard Schmalensee (1972). The Economics of Advertising.
Amsterdam/New York, NY: North Holland.
- George Lois and Bill Pitts (1972). George, be careful.
New York, NY: Saturday Review Press.
- Leonard de Vries and Ilonka Van Amstel (1972). The wonderful world of
American advertisements, 1865-1900. Chicago, IL: Follett.
- Robin Wight (1972). The Day the Pigs Refused to Be Driven to
Market. London: MacGibbon Ltd.
- Diana Hindley and Geoffrey Hindley (1972). Advertising in Victorian
England, 1837-1901. London: Wayland.
- Jerry Goodis (1972). Have I ever lied to you before? Toronto, Ontario: McClelland and Stewart Ltd.
- Jerry Della Famina (1971). From Those Wonderful Folks Who Gave Your
Peral Harbor. New York, NY: Pocket Books.
- Kenneth Longman (1971). Advertising. New York, NY: Harcourt
and Brace.
- William Kuhns (1970). Waysteps to Eden: Ads and Commercials. New
York, NY: Herder and Herder.
- Julian Simon (1970). Issues in the Economics of Advertising.
Urbana, IL: University Press.
- Fairfax Cone (1969). For All Its Faults: A Candid Account of
40 years in Advertising. Boston, MA: Little, Brown and Company.
- John W. Houck (1969). Outdoor advertising : history and regulation.
Notre Dame, IN: University of Notre Dame Press.
- Raymond A. Bauer and Stephen A. Greyser (1968). Advertising in
America. Cambridge, MA: Harvard University Press.
- Sidney Hyman (1969). The Lives of William Benton. Chicago, IL: The University of Chicago Press.
- Jules Backman (1968). Advertising and Competition. New
York, NY: New York University Press.
- Samm Sinclair Baker (1968). The Permissible Lie: The Inside Truth
About Advertising, Cleveland, OH: World Publishing Company.
- Giancarlo Buzzi (1968). Advertising: Its Cultural and Political
Effects. Minneapolis, MN: Uinversity of Minnesota Press.
- Leo Bogart (1967). Strategy in Advertising. New York, NY:
Harbinger.
- George J. Alexander (1967). Honesty and Competition: False-Advertising
Law and Policy Under FTC Administration. Syracuse, NY: Syracuse
University Press.
- Daniel Starch (1966). Measuring Advertising Readership and Results.
New York, NY: McGraw-Hill.
- Nicholas Samtag (1966). How Business is Bamboozled by the Ad
Boys. New York, NY: Heineman.
- Claude C. Hopkins (1966). Scientific Advertising. New York,
NY: Crown Publishers.
- Otto Kleppner (1966). Advertising Procedure. Englewood Cliffs,
NJ: Prentice-Hall.
- Hanley Norins (1966). The Compleat Copywriter. New York, NY:
McGraw-Hill.
- Watson Dunn (1964). International Handbook of Advertising.
New York, NY: McGraw-Hill.
- Kristian S. Palda (1964). The Measurement of Advertising's Cumulative
Effects. Englewood Cliffs, NJ: Prentice-Hall.
- Darrell B. Lucas and Steuart H. Britt (1963). Measuring Advertising
Effectiveness. New York, NY: McGraw-Hill.
- David Ogilvy (1963). Confessions of an Ad Man. New York,
NY: Atheneum.
- Hank Seiden (1963). Advertising Pure and Simple. New York,
NY: Macmillan.
- Walter Weir (1963). Truth in Advertising and Other Heresies.
New York, NY: McGraw-Hill.
- Victor Schwab (1962). How to Write a Good Advertisement.
New York, NY: Harper.
- Blanche B. Elliott (1962). A History of English Advertising. London,
England: Business Publications Ltd.
- C. Nugent Wedding and Richard S. Lesler (1962). Advertising
Management. New York, NY: Ronald Press.
- Leo Burnett (1961). Communications of An Advertising Man.
Chicago, IL: University of Chicago Press.
- Rosser Reeves (1961). Reality in Advertising. New York,
NY: Knopf.
- Russell H. Colley (1961). Defining Advertising Goals for Measured
Advertising Results. New York, NY: Association of National Advertisers.
- Charles H. Sandage (1961). Promise of Advertising. Homewood,
IL: Richard D. Irwin.
- Walter Weir (1960). On the Writing of Advertising. New York,
NY: McGraw-Hill.
- Charles H. Sandage (1960). The Role of Advertising. Homewood, IL:
Richard D. Irwin.
- John Gunther (1960). Taken at the Flood: The Story of Albert D. Lasker. New York, NY: Harper & Brothers.
- Stephen Baker (1959). Advertising Layout and Art Direction.
New York, NY: McGraw-Hill.
- Albert W. Frey (1958). The Advertising Industry. New York,
NY: Association of National Advertisers.
- Otis A. Pease (1958). The Responsibilities of American Advertising:
Private Control and Public Influence, 1920-1940. New Haven, CT: Yale
University Press.
- Martin Mayer (1958). Madison Avenue USA. New York, NY:
Pocketbooks.
- Vance Packard (1957). The Hidden Persuaders. New York, NY:
McKay.
- Pierre Martineau (1957). Motivation in Advertising. New York,
NY: McGraw-Hill.
- George H. Smith (1954). Motivation Research in Advertising and
Marketing. New York, NY: McGraw-Hill Book Company.
- Ernest Sackville Turner (1953). The Shocking History of Advertising!
New York, NY: Dutton.
- Clyde Bedell (1952). How to Write Advertising That Sells.
New York, NY: McGraw-Hill Book Company.
- Bernice Fitz-Gibbon (1951). Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising. New York, NY: Simon and Schuster.
- George B. Hotchkiss (1950). An Outline of Advertising.
New York, NY: MacMillan.
- George B. Hotchkiss (1949). Advertising Copy. New York,
NY: Harper.
- John Orr Young (1948). Adventures in Advertising. New York, NY: Harper & Brothers.
- Neil H. Borden (1947). Economic Effects of Advertising.
Chicago, IL: Irwin.
- Frederick Wakeman (1946). The Hucksters. New York, NY:
Rinehart and Company.
- Ernest Elmo Calkins (1946). "and hearing not--": Annals of An Adman. New York, NY: Charles Scribner's Sons.
- Neil H. Borden (1945). Advertising in Our Economy. Chicago, IL: Richard D. Irwin, Inc.
- Blake Clark (1944). The Advertising Smoke Screen.
New York, NY: Harper & Brothers Publishers.
- James Webb Young (1944). The Diary of an Ad Man: The War Years
June 1, 1942 - December 31, 1943. Chicago, IL: Advertising Publications,
Inc.
- Ralph Hower (1939). History of An Advertising Agency.
Cambridge, MA: Harvard University Press.
- Harold Ernest Burtt (1938). Psychology of Advertising. New York, NY: Houghton Mifflin Company.
- Neil H. Borden (1937). Problems in Advertising. New York, NY:
McGraw-Hill Book Company.
- H. J. Kenner (1936). The Fight for Truth in Advertising.
New York, NY: Advertising Federation of America.
- John Caples (1933). Tested Advertising Methods: How to Profit by Removing Guesswork. New York, NY: Harper & Brothers Publishers.
- E. T. Gundladi (1931). Facts and Fetishes in Advertising.
Chicago, IL: Consolidated.
- Frank Presbrey (1929). The History and Development of Advertising.
New York, NY: Greenwood Press.
- Carroll Rheinstrom (1929). Psyching the Ads. New York, NY:
Coviv, Fiede.
- Kenneth M. Goode and Harford Powel, Jr. (1928). What About
Advertising? New York, NY: Harper & Brothers Publishers.
- Percival White (1927). Advertising Research. East Norwalk, CT:
Appleton.
- George P. Rowell (1926). 40 Years An Advertising Agent.
Palisade, NJ: Franklin.
- George French (1926. 20th Century Advertising. New York, NY: D. Van Nostrand Company
- Edward K. Strong (1925). The Psychology of Selling and Advertising. New York, NY: McGraw-Hill Book Company.
- Daniel Starch (1923). Advertising Principles. London:
A. W. Shaw.
- Wilmot Lippincott (1923). Outdoor Advertising. New York, NY: McGraw-Hill Book Company.
- Walter Dill Scott (1910). The Psychology of Advertising. Boston,
MA: Small Maynaud.
- Henry Sampson (1874). A history of advertising from the earliest
times. London: Chatto and Windus.
- Jacob Larwood and John Camden Hotten (1866). The History of Signboards, from the Earliest Times to the Present Day. London, England: John Camden Hotten.
14 SEP 04
Department of Advertising at
UT Austin. E-mail comments to: advertising@mail.utexas.edu
©1997-2004 Jef I. Richards
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