We are a group of researchers in Advertising at the University of Texas at Austin. Below are brief introductions of CTC members.
Professor. Ph.D., University of Illinois at Urbana-Champaign (Communications); M.S., University of Illinois at Urbana-Champaign (Advertising); M.A., University of Wisconsin-Madison (Journalism ); B.A., Tamkang University (English Language and Literature). Dr. Lee's research interests include cross-cultural consumer behavior, multicultural marketing communication, and consumers in a technology-mediated environment. Her work has been published in Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, Journal of International Marketing, International Journal of Advertising, Journal of Computer Mediated Communication, Journal of Current Issues and Research in Advertising, and various book chapters and conference proceedings. She co-edited the 2005 book Diversity in Advertising. Dr. Lee was the recipient of American Academy of Advertising Research Fellowship in 1992, 2002 and 2004, respectively. She has been a visiting professor at DDB Needham, Chicago and at D'Arcy Masius Benton and Bowles in New York City. Between 1998 and 2001, she was Executive Director of the Office of Survey Research at the University of Texas at Austin.
E-mail: weina@mail.utexas.edu
Assistant Professor. Ph.D., Michigan State University (Mass Media); M.A., Michigan State University (Advertising); B.A., Ewha Womans University, Seoul, Korea (Journalism and Broadcasting). Her research interests are in the areas of source credibility, cause-related marketing, advertising on the Internet, and cross-cultural consumer behavior. Her current projects investigate how source credibility perceptions are formed and subsequently influence the message effectiveness in the context of celebrity endorsements, sponsorships, and Internet advertising. Prior to her graduate degrees, she worked in the advertising agency business, particularly in account management. Her past clients include various multinational advertisers and local advertisers.
E-mail: marina@mail.utexas.edu
Assistant Professor. Ph.D., University of Georgia (Mass Communication); M.A., University of Georgia (Journalism & Mass Communication); B.A., Iowa State University (Advertising). His research interest include brand personality, consumer-brand relationship, cross-cultural consumer behavior, and brand placement. His current projects investigate the determinant roles of self concept and brand personality in persuasion and consumer's brand choice. His research positions the brand personality construct in a more comprehensive predictive model that includes the role of consumer personality, strength of brand relationships, and impact of negative information on brand commitment.
E-mail: yjsung@mail.utexas.edu
Kasey Farris Windels is a doctoral candidate and assistant instructor for the course Psychology of Advertising at the University of Texas at Austin. She holds a B.A. in Advertising from Louisiana State University and an M.A. in Advertising from the University of Texas, where she completed the Texas Creative portfolio sequence. Her research interests center around the advertising agency, with special emphasis in the areas of organizational creativity, organizational behavior, and female representation within advertising creative departments. She has been a member of the American Academy of Advertising since 2004, and she will present a paper on gender representation in creative departments at the 2007 conference. Throughout her graduate career, Kasey has held teaching assistantships for courses such as Advertising and Society, Direct Marketing and Principles of Marketing. She has also held several internships, including copywriting internships at GSD&M and Conduit Interactive. As a Master's student, Kasey served as Director of Industry Relations for the Advertising Graduate Council (AGC) at UT, where she planned trips for over 40 graduate students to visit several advertising agencies in Chicago and San Francisco.
E-mail: kasey@kaseywindels.com
Yeo Jung Kim is a doctoral candidate in Advertising at the University of Texas at Austin. She holds a M.A. in Advertising from the University of Texas at Austin, B.A. in Korean Language Education from Seoul National University, Seoul, South Korea. Prior to pursuing graduate degrees, she worked in advertising agencies in Seoul, Korea for several years as a copywriter. Her research interests include marketing communications for nonprofit organizations and consumer behavior, consumer skepticism toward cause-related marketing in particular. Her works have been presented at national and international conferences. She is the winner of Morris Hite/Tracy Locke Endowed Presidential Scholarship 2006-2007, University Continuing Fellowship 2007-2008, Jesse Jones Fellowship 2008-2009. She currently teaches an undergraduate course ADV305 Fundamentals of Advertising.
Email: yeojungi@mail.utexas.edu
Jin Kyun Lee is a Ph. D student of Department of Advertising at The University of Texas at Austin; M.A., Michigan State University (Advertising) and Korea University (Journalism and Mass Communication); B.A., Korea University, Seoul, Korea (Mass Communications and Physical Education). His research interests are new media, advertising on the internet, online consumer psychology and behavior. Currently, he is working on the effects of country-of-origin and product knowledge on consumers' product evaluation and strategic brand alliances. He also wrote his first master's thesis regarding television sports viewing consumption behavior and it was published at The Korean Journal of Journalism & Communications Studies (2003). Prior to his graduate degree, he worked for Circle of Friends for American Veterans, as a Communications Coordinator. He also worked as an AE in Asian Marketing Services in Washington D.C and Dongbu group, Seoul, Korea.
E-mail: leejin5@mail.utexas.edu
Ph.D. student, Department of Advertising, The University of Texas at Austin; M.A., University of Oklahoma (Journalism and Mass Communication); B.A., Shanghai University (Advertising). Before coming to the US, she worked as a media buyer at Shanghai Haotian Advertising Agency. She managed several accounts including Pepsi-Cola at that time. She has been a freelancer for Shanghai Radio Station, AV English, and OU Accent for years. Because of her academic achievements and community service, she was honored to be the member of "Kappa Tau Alpha" in 2005. Her research interests include cross-cultural advertising, new media, and sponsored content. She presented her paper "Cultural Values Reflected in Chinese and American Web Service Advertising" in 2005 AEJMC San Antonio Conference. Her current research is a series of studies of American and Chinese commercial Websites.
E-mail: specimanjiezhang@yahoo.com
Jong-Hyuok Jung is a doctoral candidate and assistant instructor for the course ADV 304 Advertising on the Internet at the University of Texas at Austin. He holds a M.A. University of Florida (Mass Communication). B.A. Korea University (Mass Communication and Art History). His major research interests include Advertising effectiveness in new media, Interactive advertising, and media uses and gratifications. Especially, he is interested in use of mobile phone as advertising medium and media audience measurement tool. Throughout his graduate career, Jong-Hyuok has held teaching assistantships for courses such as Quantitative Research Method, Interactive Advertising, and Pro Seminar in Advertising. He has also held internship at South Korea’s leading film distributor CJ CGV as strategic planning intern. His works have been presented at Association for Educators in Journalism and Mass Communication conference and American Academy of Advertising conference. He is the winner of Gwyn David Media Endowment Scholarship 2007-2008. Prior to pursuing his Ph.D., Jong-Hyuok worked as a broadcast producer at South Korea's the largest cable TV home shopping channel LG Home Shopping. He also worked for South Korea's Seocho city as web designer.
Email: jjhku@mail.utexas.edu
Nam-Hyun Um is a doctoral student in the Department of Advertising at The University of Texas at Austin. He got his Master's degree in Communication at the Washington State University and received his BA degree in German Language and Literature at the Chungbuk National University, Korea. Before coming to The University of Texas at Austin as a doctoral student he worked at Cheil Communications for 6 years as an account executive for several clients, such as Samsung Headquarters, Samsung Electronics, KTF (a mobile telecom company) and other multi-million media spending clients. He also involved deeply in the project, Samsung CI Revitalization and traveled around the word to make presentations about the new project. His major research interests are in the filed of effects of political advertising campaign and impact of adverting in brand equity and in brand building process. Nam-Hyun was awarded Finalist in the New York Festivals (2002) in the filed of New Media Competition and also received Honorable Mention from IPRA with Samsung's Environmental PR Campaign with Danny Seo in 2002. He is currently a TA for ADV380J, Quantitative and Qualitative Research Method.
E-mail: umnamhyun@hotmail.com
Yoojung Kim is a doctoral student in Advertising at the UT Austin. She holds an M.A. in Advertising from the UT Austin, M.A. in International Area Studies from Korea University, and B.A. in English and Thai from Hankuk University of Foreign Studies, Seoul, Korea. Her research interests are in the areas of cross-cultural consumer behavior, new media, cause-related marketing, and integrated marketing communications. Her current projects investigate social networking site uses and gratifications among college students and their attitudes towards those sites. Prior to her graduate degree, she worked in the advertising agency as a copywriter and media planner. Her past clients include various global and local advertisers.
E-mail: yoojungk@mail.utexas.edu
Ph.D. Student, The University of Texas at Austin (Advertising); M.A., The University of Texas at Austin (Advertising); B.A., National Chengchi University, Taiwan (Journalism). Yi-Hsin Yeh's research interests include online consumer behavior, computer-mediated communications, and cross-cultural advertising. During her graduate study, she has served as a teaching assistant for an undergraduate marketing course in marketing department. Prior to her graduate degrees, she worked in the PR agency business for various multinational clients. Her current research includes electronic world-of-mouth in online brand communities, self-presentation strategies on social networking sites, and female representation within advertising creative departments.
E-mail: yi-hsin@mail.utexas.edu
Jang Ho Moon (Jay) is a Ph.D. student in Advertising at the University of Texas at Austin; M.A., University of Southern California (Strategic Public Relations); B.A., Chung-Ang University, Seoul, Korea (Law). His areas of research interest are: (1) the effect of corporate communication activities through new media, with a focus on 3-D virtual environments; (2) the value of ethnic media for diverse organizations' communication channels in a multi-cultural environment; and (3) issues in integrated marketing communication. During his master's program in Los Angeles, he worked as a part time account executive at LPC Public Relations dealing with diverse Asian communities and ethnic media.
E-mail: jaymoon@mail.utexas.edu