(since 2004)
1. Moon, Jangho, Yongjun Sung, and Sejung Marina Choi (2008), “Does Second Life Mark the Beginning of a New Era of Online Shopping? Exploring Avatar-Based Shopping Experience in Virtual Environment,” Handbook of Research on Web 2.0, 3.0 and X.0: Technologies, Business and Social Applications (in press).
2. Lee, Wei-Na and Choi, Sejung Marina (2007), "Classifying Web Users: A Cultural Value Based Approach," in Kirk St. Amant (Ed.), Linguistic and Cultural Online Communication Issues in the Global Age (pp. 45-62). Hershey, PA: IGI Global.
3. Lee, Byung-Kwan and Lee, Wei-Na (2005), "Information Search on the Internet: A Causal Model," in Yuan Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 19-42). Idea Group Inc.
4. Hong, Ji-Young and Lee, Wei-Na (2005), "Consumer Complaint Behavior in the Online Environment," in Yuan Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 90-105). Idea Group Inc.
1. Yoon, Doyle, Sejung Marina Choi, and Dongyoung Sohn (accepted), "Building Customer Relationships in an Electronic Age: The Role of Interactivity of E-Commerce Websites," Psychology & Marketing.
2. Sung, Yongjun and de Gregorio Federico (forthcoming), "Brand New World: A Comparison of Consumers' Attitudes toward Brand Placement in Four Media," Journal of Promotion Management.
3. Choi, Sejung Marina and Lee, Wei-Na (2007), "The Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Doctor Interactions: Adding the Web to the Mix," Journal of Advertising.
4. Chung, Hwiman and Yongjun Sung (2006), "Online Brand Personality: Test of Big-Five Personality Dimensions," Southwestern Mass Communication Journal, 21(2), 11-24.
5. Daugherty, Terry, Lee, Wei-Na, Gangadharbatla, Harsha, Kim, Kihan, and Outhavong, Sounthaly (2005), "Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation," Journal of Computer-Mediated Communication, 10(4), http://jcmc.indiana.edu/vol10/issue4/daugherty.html.
6. Lee, Se-Jin, Lee, Wei-Na, Kim, Hyojin and Stout, Patricia A. (2004), "Objective and Subjective Evaluation of Website Characteristics," Journal of Interactive Advertising, 4(2), http://www.jiad.org.
7. Lee, Byung-Kwan and Lee, Wei-Na (2004), "The Effects of Information Overload on Consumer Choice Quality in an Online Environment," Psychology & Marketing (lead article), 21(3), 159-183.
8. Lee, Byung-Kwan, Hong, Ji-Young and Lee, Wei-Na (2004), "How Attitude toward the Website Impacts on Consumer Brand Choice and Confidence While Shopping Online," Journal of Computer Mediated Communication, 9(2), http://www.ascusc.org/jcmc/vol9/issue2.
1. Moon, Jangho, Yongjun Sung, and Sejung Marina Choi (2008), “Understanding Shopping Experience in Virtual Environments: The Role of Salesperson and Peer Consumer Avatars,” Proceedings of the 27th Annual Advertising and Consumer Psychology Conference (p. 20-21).
2. Jong-Hyuok Jung, Wei-Na Lee, Yongjun Sung, and John D. Leckenby (2008) Consumers’Attitude toward Mobile Advertising and Behavioral Intention.American Academy of Advertising, San Mateo California, March 27-March 30, 2008.
3. Jin, Seung-A and Yongjun Sung (2008), “Effects of Spokes-Avatars’ Personalities on Brand Communication in Second Life,” Proceedings of the 27th Annual Advertising and Consumer Psychology Conference.
4. Choi, Sejung Marina, Yoojung Kim, and Dongyoung Sohn (2007), "Use of Social Networking Websites: A Comparison between American and Korean College Students", in Ray Taylor (Ed.), Proceedings of the 2007 Asia-Pacific Conference of the American Academy of Advertising.
5. Lee, Wei-Na, Kim, Yeo Jung and Katz, Helen (2007), "Through the Looking Glass," in Ray Taylor (Ed.), Proceedings of the 2007 Asia-Pacific Conference of the American Academy of Advertising. American Academy of Advertising.
6. Zhang, Jie and Lee, Wei-Na (2007), "Changing Consumer Media Repertoire in China: The Role of Blogs," in Ray Taylor (Ed.), Proceedings of the 2007 Asia-Pacific Conference of the American Academy of Advertising. American Academy of Advertising.
7. Zhang, Jie, Tsai, Wanhsiu Sunny and Lee, Wei-Na (2007), "Cross-Cultural Comparisons of U.S. and Chinese Corporate Websites," in Kim Sheehan (Ed.), Proceedings of the 2007 Conference of the American Academy of Advertising. American Academy of Advertising.
8. Han, Kyoo-Hoon and Yongjun Sung (2006), "Changing Trends in College Students' Attitude and Behavior toward Online Coupons: A Longitudinal Study," in Jef Richards (Ed.), Proceedings of the 2006 Conference of the American Academy of Advertising (p. 232). American Academy of Advertising.
9. Lee, Se-Jin and Lee, Wei-Na (2005), "Consumers of Political Messages: A Study of Information Search and Decision Making in the Election Process," in Carrie La Ferle (Ed.), Proceedings of the 2005 Conference of the American Academy of Advertising (p. 104). American Academy of Advertising.
10. Lee, Byung-Kwan, Yun, TaiWoong and Lee, Wei-Na (2004), "An Empirical Examination on External Consumer Information Search on the Internet," in Young-Won Ha & Youjae Yi (Eds.), Asia Pacific Advances in Consumer Research, Vol. 6 (pp. 21-27). Association for Consumer Research.
11. Lee, Wei-Na and Choi, Sejung Marina (2004), "Pharmaceutical Web Sites: An Examination of Characteristics and Credibility," in Pat Rose (Ed.), Proceedings of the 2004 Conference of the American Academy of Advertising (pp. 95-96). American Academy of Advertising.
