1. Yongjun Sung and Sejung Marina Choi (2008), I Hate Starbucks: What Motivates Consumers to Participate in Online Anti-Brand Communities? The American Academy of Advertising ($2,100).
2. Yongjun Sung (2007), Hel-mart.com: Antecedents and Motivations of Consumer Participation in Online Anti-Brand Communities , Research Grant, the University of Texas at Austin.
3. Wei-Na Lee (2004 & 2005), Online Consumer Panel. Provost's Office, University of Texas at Austin.
4. Wei-Na Lee (2005), Diversity in Cultural Orientations: A Cross-Cultural Investigation of Between and Within Culture Variations in Advertising Content and Consumer Responses. Special Research Grant (campus-wide competition), University of Texas at Austin.
5. Wei-Na Lee (2004), Understanding the Impact of Individualism and Collectivism in Asian Americans' Giving and Volunteering Behaviors. Academic Innovation Award, RGK Center for Philanthropy and Community Service, University of Texas at Austin.