creative
some creative hints...
- can the message be more succinct?
rule of thumb: maximum copy, seven words!
in poster design, "less is more".
- is the typeface legible?
does the letter s p a c i n g read at distance?
is it strong and clear?
- is the graphic singular?
is the visual content unified?
is the image powerful?
- is the read good?
is your poster recognizable at a distance?
is the brand name or logo readable at a distance?
- is the optimum color achieved?
are the colors attractive?
is the contrast compelling?
color combinations affect apparent size and readability.
- are production issues clear?
does your printer know your exact needs?
is your art optimized for your printer's needs?
is the art suitable for extreme enlargement?
Credits and Questions