`format applications`

Bulletins | Posters | Transit Shelter Posters Bus Posters | Subway posters

BULLETINS

Uniface, Rotates and Permanents

Largest standard size Out-of-Home format
Situated at the most vidible, high-density traffic locales
Bulletins rotate throughout the market at 60 days intervals
UNIFACE offers a seamless creative canvas and flighting flexibility
Extensions are available to further impact the visual dynamics

The copy area of most bulletins is 14' x 48'
Painted cut-outs and extensions are usually limited to 5 1/2 feet above, 2 feet belove, and 2 feet on either side of the regular display area.

Uniface Bulletins

Hand or computer painted on a single flexible face material.

Art/Mechanical Specifications
The sreen-printing and computer painting process employ photomechanical techniques to copy original art. Therefore the advertiser must supply artwork which is suitable for camera or scanning copying. To ensure a 14' x 48' copy area, the overall size should be 15'4" x 49'4". The material must contain a 4" hem on all sides, seamed for insertion of the Uniface aluminum gripper bar.

Computer Printing Artwork
Advertiser to provide composite tranparency, with all design elements and type incorporated in correct proportions, exactly as it is required to appear in the finished (14' x 48') reproduction. The composite transparency should be an 8' x 10' format.

Screen Printing Artwork
Advertiser to provide a transparency or reflective artwork (minimum 5" x 7" and maximum 15" x 30") of one piece to avoid extra charges, colored art for production must be accomplished by mechanical art for dimension and reproduction of type matter. It is recommended that type matter or illustrated material not intended to bleed be kept 1/4" from all sides of the poster at mechanical size.

Regular Bulletins

Painted on movable wood sections.

Mechanical Specifications
Advertiser to provide 7" x 24" wide mechanical for printed bulletin posters (14' x 48')

POSTERS

Bleeds and 30-Sheets

Distributed throughout the market on primary and secondary arteries
Delivers residents plus inbound and outbound commuters
Builds awareness throughout the marketplace quickly and efficiently
Posters are generally flighted and reposted at 4 week intervals

8-Sheet Posters

Nestled in the neighborhoods
Pinpoint local businesses
Reach hard-to-get pedestrian audiences
Excellent for point-of-purchase targeting

Size/Copy Area
The forms of poster panels included in this discussion are Standard Bleed posters (10'5" x 22'8") and 8-Sheets (5' x 11'). The copy area of poster panels is always covered with printed paper. The most impactful design for each utilizes the entire copy area of the panel, typically called a bleed poster. This is 14% larger than a 30-sheet (9'7" x 21'7") design for a standard poster, which requires white blanking paper around the design.

Mechanical Specifications
8-Sheet Poster: 10 1/2" x 23 1/8"
Standard Bleed Poster: 10 7/8" x 23 11/16"
Posted Standard Bulletins: 7" x 24"
Posted Deluxe Bulletins: 5 1/4" x 18"

TRANSIT SHELTER POSTERS

Exposure to vehicular and pedestrian traffic
Excellent point-of-purchase medium
Magazine quality reproduction
Back-lit illumination 24 hours a day

Size
Overall size: 47 1/2" wide x 68 1/2" tall
Viewing area: 46" wide x 67" tall

Mechanical or Proof Size
16" x 23 1/16"

Stock
8 1/2 pt. Opaline-silk screen or offset.
Duratrans not acceptable.

Finishing
Trim to size.
Packed flat or soft rolled.

Posting
Frame mounted with overlap on four sides.

Miscellaneous
When lithographed, this piece is printed on two sides for greater color intensity.

Shipments
Material must be received at least 10 working days before the installation date.

BUS POSTERS

Bus Posters follow the crowds
Designed to serve the densest urban and suburban corridors
Penetrate difficult-to-reach neighborhoods

Size
King Size: 30" high x 144" wide
Taillight Displays: 16" high x 48" wide and 21" high x 72" wide

Sketch Size
King Size: 5" high x 24" wide
Taillight Displays: 4" high x 12" wide and 5 1/4" high x 16" wide

Sections
Copy produced on paper must be in two or three sheet sections, preferably two. On vinyl, one sheet is preferred. However, two sheets are acceptable.

Live Copy Area
27" high x 141" wide (frame overlap on all sides). For direct applicaton, bleed all four sides.

Printing
Silk screen or litho

Joining
Sheets are overlapped one inch, left on right. Overlaps must be unprinted and unvarnished. Print registry lines clearly on top and bottom margins.

Colors
To avoid copy bleed through, poster paper must be printed overall with a coat of white paint prior t printing copy. Print in any number of colors. Background colors can bleed to edges.

Stock Minimum 70 lb. wet-strength stock, suitable for outdoor exposure. When using vinyl, a minimum of 4-mil thickness is required to prevent bleed through.

Finish
Undiluted water-clear varnish.

Ink/Paint
Weatherproof/waterproof. If using vinyl, stress to painter to use vinyl-compatible inks.

Exposure period
To maintain quality of graphics, copy must be replaced every four weeks. If same copy is to be displayed three months or longer, vinyl must be used.

Quantity
With or without copy change, a fresh supply of paper posters must be provided for each four week period of contract. A 15% overrun is also required for each four week period.

Production Lead Time
Production must be at the plant 10 working days prior to posting date.

SUBWAY POSTERS

Reaches the largest mass transit audience in the country
3.5 million people each and every day
Captive audience with massive daily reach and frequency
Delivers an average recall of 56%

Car Cards

Size
11" high x 13 7/8" wide
11" high x 27 7/8" wide
11" high x 41 7/8" wide
22" high x 21" wide (Premium Squares)

Stock
All car cards must be printed on 4-ply 18 pt. CIS Bristol or printed on paper and mounted to a minimum of 18 pts.

Grain
Grain must run along all cards, i.e. horizontally on all side position cards and top ends, vertically on Premium Squares.

Trimming
Premium Squarse must have lower corners mitered by 1/2". Also all 11 inch cards must be mitered on right side.

Transparencies
Should be printed on two sides. Stock: 10 pt. Styrene or .085 Opaline. (No mitering on transparencies).

Posters

Size
One-Sheet: 45" high x 29 1/2" wide
Two-Sheet: 45" high x 59 1/2" wide
Three-Sheet: 45" high x 89 1/2" wide
Urban Panel: 29 7/8" high x 59 7/8" wide
Clocks: 29 1/2" high x 46 1/2" wide

Stock
Must be printed on 70 lb. or 80 lb. wet strength opaque poster paper. (Coated paper stock is not acceptable).

Trimming
One-Sheets cut to 29 1/2" x 45"
Two-Sheets cut to 59 1/2" x 45"