CONQUEST
Provides access to Donnelley's massive proprietary databases, overlaying Simmons product consumptin data.
Can focus on facts about virtually any market in America, for example:
A market's demographic composition
Lifestyle and socio-economic characteristics
Estimate the propensity of its residents to purchase specific goods and services
Quickly spot rapidly growing markets
Identify hidden markets within neighborhoods that are experiencing rapid turnover
Identify high BDI/CDI markets
Rank geographic areas by target to assist in developing priorities
Conquest efficiently identifies product and media consumption patterns of specialized audiences to better target your product, brand or service.
BUSINESS LINE REGISTRY
BLR provides competitive statistics on business/retailers in a marketplace. For example: the number of supermarket chains, how many employees they have, revenues, etc.
This can be determined for a variety of retail categories, which assists in competitive identification.
NEXIS
The largest on-line, full text library of news, general business, and advertising information available.
Provides access to top-line information or entire articles/stories from all top newspapers, magazines, newsletters, and wire services.
Furnishes information about specific advertising categories, specific advertisers within that category, share-of-market, competitive market, category growth, maturity, etc.
M.A.I.D (Market Analysis and Information Database)
Provides thorough analysis of market sectors and product categories:
Market Overview
Overall Market Trends
Pricing Trends
Major Company Profiles
Executive Summary
Key Segment Trends
Demographics
Market Projection
MART
Local market database consisting of demographics, product usage, and media usage, updated every 12-15 months.
Information is obtained through personal interviews and is the largest sampling within a market.