outdoor plays a major role in enhancing other major media
TV with OOH
Reinforces TV campaign by penetrating areas where TV market is not adequate.
OOH's strong, impactful visuals extend broadcast imagery.
OOH enhances overall reach and message frequency of TV.
Radio with OOH
Radio is "theater of the mind": OOH provides the powerful, graphic, visual association.
By combining the significant reach/frequency qualities of both mediums, the combination delivers unsurpassed efficiencies.
Magazines with OOH
Magazines offer excellent selective reach, yet limited frequency. OOH will significantly increase frequency against a precise target audience.
OOH adds "local flavor" where the product is sold when used with national magazine placement.
Advances in reproduction techniques enable OOH to deliver magazine-quality, full-color, photographic art.
Newspapers with OOH
The graphic imagery of OOH, combined with newspaper, provides bold visual impact plus detailed benefit explanation.
OOH establishes a local presence in the market, directing the consumer to the newspaper ad/coupon.
Newspapers are cost-effective reach vehicles with limited shelf life. OOH will extend the life of your ad, providing more media mileage.
one month equal spend analysis
women 18-49
based on a $22,600 budget
| type | reach % | frequency X | GRP's | CPM $ | CPP $ |
|---|---|---|---|---|---|
| outdoor | 86.4 | 14.8 | 1279 | 3.57 | 17.68 |
| spot tv | 76.5 | 2.6 | 200 | 22.88 | 113.00 |
| radio | 72.3 | 10.4 | 753 | 7.80 | 30.00 |
| newspaper | 72.2 | 2.6 | 188 | 24.32 | 120.39 |