DEPARTMENT OF ADVERTISING, THE UNIVERSITY OF TEXAS AT AUSTIN
Headlines & Copy of Questionable Repute
- From a Philadelphia department store:
"For you alone! The bridal bed set ...."
- From a New York hotel:
"For a Successful Affair, It's the Empire Hotel."
- On an electric-company truck:
"Let us remove your shorts."
- An ad in Hartford, Connecticut:
"LOVALON BRA is the bra for you. For mother, daughter and sister, too,
its so lovely and so mashable."
- From a placemat in a Massachusetts restaurant:
"Newbury Street Coiffure. Affordable. An Alternative to Looking Good."
- Headline of an ad selling leather handgun
holsters:
"Put Your Gun Into Something Soft."
- For Springs Cotton Mills:
"Springmaid sheets are known as America's Favorite Playground."
- For a monument firm:
"There's still time to get under the deadline."
- Disclaimer at the end of a London, Ontario newspaper ad announcing job openings for firefighters:
"The City of London is an equal opportunity employer. We also provide all
our employees with a smoke-free work place."
Department of Advertising at
UT Austin. E-mail comments to: advertising@mail.utexas.edu.
Snail Mail: Advertising Department, CMA 7.142, The University of Texas at Austin,
Austin, TX 78712.
Telephone: 512/471-1101.
©1997 Jef I. Richards