DEPARTMENT OF ADVERTISING, THE UNIVERSITY OF TEXAS AT AUSTIN
Signs of Our Times
- On a shopping mall marquee:
"Archery Tournament - Ears pierced"
- On a poster on a telephone pole in Oregon:
"Are you an adult that cannot read? If so, we can help."
- In a funeral parlor:
"Ask about our layaway plan."
- In the offices of a loan company:
"Ask about our plans for owning your home."
- On a radiator repair garage:
"Best place to take a leak."
- On the menu of a restaurant:
"Blackened bluefish"
- In a library:
"Blotter paper will no longer be available until the public
stops taking it away."
- In downtown Boston:
"Callahan Tunnel / No end."
- In an Asian seafood store in Madison, Wisconsin:
"Crap - .79/lb."
- In a New York restaurant:
"Customers who consider our waitresses uncivil ought to see the manager."
- On a restroom dryer at O'Hare Field in Chicago:
"Do not activate with wet hands."
- In a laundry room:
"Do not put wet clothes in dryers, as this can cause irreparable damage."
- In the window of a Kentucky appliance
store:
"Don't kill your wife. Let our washing machine do the dirty work."
- On a Pennsylvania highway:
"Drive carefully. Auto accidents kill most people 15 to 19."
- In a New Hampshire jewelry store:
"Ears pierced while you wait."
- At a number of gas stations across
the US:
"Eat here and get gas."
- In a toy department:
"Five Santa Clauses -- No waiting!"
- In a Tacoma, Washington men's clothing store:
"15 men's wool suits - $100 - They won't last an hour!"
- On a New York convalescent home:
"For the sick and tired of the Episcopal Church."
- In a Los Angeles dance hall:
"Good clean dancing every night but Sunday."
- On a New York employment office door:
"Good girl wanted bad."
- Safety information card in America West Airline seat
pocket:
"If you are sitting in an exit row and can not read this card, please
tell a crew member."
- In front of a New Hampshire car wash:
"If you can't read this, it's time you wash your car."
- On a front yard in York, Maine:
"Inexpensive, Quality Daycare - Openings Day and Night."
- On a New Hampshire medical building:
"Martin Diabetes Professional Ass."
- In a Florida maternity ward:
"No children allowed."
- On a display of "I love you only"
valentine cards:
"Now available in multi-packs."
- On a movie marquee:
"Now playing: ADAM AND EVE with a cast of thousands!"
- In front of a New Hampshire restaurant:
"Now serving live lobsters."
- In a Maine restaurant:
"Open 7 days a week and weekends."
- On a delicatessen wall:
"Our best is none too good"
- On a Maine shop:
"Our motto is to give our customers the lowest possible prices
and workmanship."
- In a Massachusetts parking area reserved for
birdwatchers:
"Parking for birds only."
- In a Pennsylvania cemetery:
"Persons are prohibited from picking flowers from any but their
own graves."
- On a Tennessee highway:
"Take notice: when this sign is under water, this road is impassable."
- On top of a San Fransico drug store, across the street from
the Transbay bus terminal:
"Terminal Drugs"
- On a long-established New Mexico
dry cleaners:
"38 years on the same spot."
- On the wall of a Baltimore estate:
"Trespassers will be prosecuted to the full extent of the law.
- Sisters of Mercy"
- On a roller coaster:
"Watch your head"
- Outside a country shop:
"We buy junk and sell antiques."
- In a store window:
"Authentic Reproductions of Endangered Animals Made with Genuine Fur and Leather."
- In a New York drugstore:
"We dispense with accuracy"
- At a Santa Fe gas station:
"We will sell gasoline to anyone in a glass container."
- On a Tennessee highway:
"When this sign is under water, this road is impassable."
- In the window of an Oregon store:
"Why go elsewhere and be cheated when you can come here?"
- In the vestry of a New England church:
"Will the last person to leave please see that the perpetual light
is extinguished."
- In a clothing store:
"Wonderful bargains for men with 16 and 17 necks."
Department of Advertising at
UT Austin. E-mail comments to: advertising@mail.utexas.edu.
Snail Mail: Advertising Department, CMA 7.142, The University of Texas at Austin,
Austin, TX 78712.
Telephone: 512/471-1101.
©1997 Jef I. Richards