DEPARTMENT OF ADVERTISING, THE UNIVERSITY OF TEXAS AT AUSTIN
Sad But True
- Source: Wall Street Journal, 10 July 1989, quoting a photo caption in the New York Times, 11 May 1989:
Chevrolet is turning to Walt Disney to help promote its new Lumina. Advertising will be filmed at Walt Disney World, where market tests show that Mickey and Minnie will bring believability to the product.
Department of Advertising at
UT Austin. E-mail comments to: advertising@mail.utexas.edu.
Snail Mail: Advertising Department, CMA 7.142, The University of Texas at Austin,
Austin, TX 78712.
Telephone: 512/471-1101.
©1997 Jef I. Richards
