DEPARTMENT OF ADVERTISING, THE UNIVERSITY OF TEXAS AT AUSTIN
List of Books Concerning Advertising Law
- Aaker, David A., and George S. Day (1982). Consumerism:
Search for the Consumer Interest (4th Ed.). New York, NY:
The Free Press.
- Baker, Samm Sinclair (1968). The Permissible Lie: The Inside Truth
About Advertising. Cleveland, OH: The World Publishing Company.
- Beales, J. Howard, and Timothy J. Muris (1993). State and
Federal Regulation of National Advertising. Washington, DC:
The AEI Press.
- Fueroghne, Dean K. (1995). Law & Advertising: Current Legal
Issues For Agencies, Advertisers And Attorneys. Chicago, IL:
The Copy Workshop.
- Gartner, Michael G. (1989). Advertising and The First Amendment.
New York, NY: Priority Press Publications.
- Kintner, Earl W. (1971). A Primer on the Law of Deceptive Practices:
A Guide for the Businessman. New York, NY: Macmillan Publishing Co.,
Inc.
- Magnuson, Senator Warren G., and Jean Carper (1968). The Dark
Side of the Marketplace: The Plight of the American Consumer.
Englewood Cliffs, NJ: Prentice-Hall, Inc.
- Murphy, Patrick E., and William L. Wilkie (1990). Marketing and
Advertising Regulation. Notre Dame, IN: University of Notre Dame
Press.
- Pertschuk, Michael (1982). Revolt Against Regulation:
The Rise and Pause of the Consumer Movement. Berkeley, CA:
University of California Press.
- Petty, Ross D. (1992). The Impact of Advertising Law on Business
and Public Policy. Westport, CT: Quorum Books.
- Preston, Ivan L. (1996). The Great American Blow-Up: Puffery in
Advertising and Selling (Revised Edition). Madison, WI: The University
of Wisconsin Press.
- Preston, Ivan L. (1994). The Tangled Web They Weave: Truth, Falsity,
and Advertisers. Madison, WI: The University of Wisconsin Press.
- Richards, Jef I. (1990). Deceptive Advertising: Behavioral Study
of a Legal Concept. Hillsdale, NJ: Lawrence Erlbaum Associates.
Department of Advertising at
UT Austin. E-mail comments to: advertising@mail.utexas.edu
© 1996 Jef I. Richards
