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Below you will find a variety of quotes concerning some aspect or effect of advertising. Some are pithy, some are pointed, and others are simply important. I've even sprinkled a few of my own quotes among them. I hope you find these useful.

- Jef I. Richards

Index
Advertising Is . . .
Account Executives
Agency Clients
Agency Hiring
Art & Artists
Attention
Awards
Belief
Billboards
Boring
Budgeting
Business
Commission
Committees
Communication
Consumerism
Consumers
Content
Copywriting
Cost
Creativity
Critics
Economics
Education
Effects
Effectiveness
Emotion
Envy
Evil
Fantasy & Dreams
Free Speech / Censorship
Frequency
Fun
Future
Generally
Honesty
Hypnosis
Idea / Concept
Image
Imitation
Insecurity / Unhappiness
International
Intrusive
Jingles
Law & Regulation
Limitations
Logic
Manipulation
Measurement
Media
Media Support
Morality & Ethics
Pervasive
Political
Practice & Practitioners
Problem Solving
Product
Professionalism
Puffery
Purpose
Religion
Repetition
Research
Respect
Responsibility
Sales Promotion
Science
Selling
Sex
Social Power
Strategy
Stereotyping
Style
Subliminal
Targeting
Taste
Technology
Ugly
Value
Wants
Waste
Weaknesses
Wearout
- other


 

20 Apr 96 - Department of Advertising at UT Austin. E-mail comments to: advertising@mail.utexas.edu
© 1995, 1996 Jef I. Richards
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Updated July 2008