Books on Advertising
This certainly is not exhaustive, but it covers a wide range of advertising topics, and includes most of the best-known works.
1. Kevin Roberts (2004). lovemarks: the future beyond brands. New York, NY: powerHouse Books.
2. Tom Reichert (2003). The Erotic History of Advertising. New York, NY: Prometheus Books.
3. Michael Newman (2003). Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi. Singapore: John Wiley & Sons (Asia) Pte Ltd.
4. Douglas J. Wood (2003). Please Be Ad-vised: The Legal Reference Guide for the Advertising Executive (4th Ed.). New York, NY: Association of National Advertisers, Inc.
5. Joanne Davis, with Joel Kushins (2003). Build a Better Financial Relationship with your Agencies. New York, NY: Association of National Advertisers, Inc.
6. Stanley Beals (2003). Evaluating Agency Performance. New York, NY: Association of National Advertisers, Inc.
7. Sergio Zyman (2002). The End Of Advertising As We Know It. Hoboken, NJ: John Wiley & Sons.
8. Al Ries and Laura Ries (2002). The Fall of Advertising and the Rise of PR. New York, NY: HarperBusiness.
9. Stanley Beals and David Beals (2002). Selecting an Advertising Agency. New York, NY: Association of National Advertisers, Inc.
10. Mary Wells Lawrence (2002). A Big Life in Advertising. New York, NY: Alfred A. Knopf.
11. Lawrence J. Flink (2001). Guidelines for Advertiser/Agency Contracts (2d Ed.). New York, NY: Association of National Advertisers, Inc.
12. Stanley Beals and David Beals (2001). Agency Compensation: A Guidebook (2d Ed.). New York, NY: Association of National Advertisers, Inc.
13. David Beals and Robert H. Lundin (2001). Trends in Agency Compensation (12th Ed.). New York, NY: Association of National Advertisers, Inc.
14. Philippe Lorin with Cristina Alonso (2001). 5 Giants of Advertising. New York, NY: Assouline Publishing.
15. Warren Berger (2001). Advertising Today. London, England: Phaidon Press.
16. James B. Twitchell (2000). 20 Ads That Shook The World. New York, NY: Crown Publishers.
17. Max Sutherland and Alice K. Sylvester (2000). Advertising and the mind of the consumer (2d Ed.). St. Leonards, Australia: Allen & Unwin.
18. Jean Kilbourne (1999). can't buy my love: How Advertising Changes the Way We Think and Feel. New York, NY: Simon & Schuster.
19. Jon Steel (1998). Truth, Lies & Advertising: The Art of Account Planning. New York, NY: John Wiley & Sons.
20. Pamela Walker Laird (1998). Advertising Progress: American Business and the Rise of Consumer Marketing. Baltimore, MD: The Johns Hopkins University Press.
21. James B. Twitchell (1996). Adcult USA: The Triumph of Advertising in American Culture. New York, NY: Columbia University Press.
22. Mary Cross (1996). Advertising and Culture. Westport, CT: Praeger.
23. Richard C. Maddock and Richard L. Fulton (1996). Marketing to the Mind: Right Brain Strategies for Advertising and Marketing. Westport, CT: Quorum Books.
24. Arch G. Woodside (1996). Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing. Westport, CT: Quorum Books.
25. Jean-Marie Dru (1996). Disruption: Overturning Conventions and Shaking Up the Marketplace. New York, NY: John Wiley & Sons, Inc.
26. Jib Fowles (1996). Advertising and Popular Culture. Thousand Oaks, CA: Sage Publications.
27. Matthew P. McAllister (1996). The Commercialization of American Culture: New Advertising, Control and Democracy. Thousand Oaks, CA: Sage Publications.
28. Roy F. Fox (1996). Harvesting Minds : How TV Commercials Control Kids. Westport, CT: Praeger.
29. Ellen Gruber Garvey (1996). The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s. New York, NY: Oxford University Press.
30. Sal Randazzo (1995). The Mythmakers: How Advertisers Apply the Power of Classic Myths and Symbols to Create Modern Day Legends. Chicago, IL: Probus Publishing.
31. Stewart Alter (1995). Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising. New York, NY: McCann-Erickson Worldwide.
32. Gail Baker Woods (1995). Advertising and Marketing to the New Majority. Belmont, CA: Wadsworth Publishing Co.
33. Maria Cristina da Silva Martins (1995). Humor & Eroticism in Advertising. San Diego, CA: San Diego State University Press.
34. Robert Goldman and Stephen Papson (1995). Sign Wars : The Cluttered Landscape of Advertising. New York, NY: Guilford Press.
35. Joseph C. Fisher and Peter A. Cook (1995). Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation. Westport, CT: Greenwood Press.
36. Stephen Ansolabehere and Shanto Iyengar (1995). Going Negative: How Attack Ads Shrink and Polarize the Electorate. New York, NY: Free Press.
37. Joan Kufrin (1995). Leo Burnett: Star Reacher. Chicago, IL: Leo Burnett Company, Inc.
38. Alison Fendley (1995). Saatchi & Saatchi: The Inside Story. New York, NY: Arcade Publishing.
39. John Phillip Jones (1995). When Ads Work: New Proof That Advertising Triggers Sales. New York, NY: Lexington Books.
40. Ivan L. Preston (1994). The Tangled Web They Weave: Truth, Falsity, and Advertisers. Madison, WI: The University of Wisconsin Press.
41. Mihai Nadin and Richard D. Zakia (1994). Creating Effective Advertising Using Semiotics. New York, NY: The Consultant Press, Ltd.
42. Randall Rothenberg (1994). Where the Suckers Moon: An Advertising Story. New York: Alfred A. Knopf.
43. Edd Applegate (1994). The Ad Men and Women: A Biographical Dictionary of Advertising. Westport, CT: Greenwood Press.
44. Marilyn Kern-Foxworth (1994). Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow. Westport, CT: Greenwood Press.
45. Jerry Kirkpatrick (1994). In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism. Westport, CT: Quorum Books.
46. Jackson Lears (1994). Fables of Abundance: A Cultural History of Advertising in America. New York: BasicBooks.
47. Jack Haberstroh (1994). Ice Cube Sex: The Truth About Subliminal Advertising. Notre Dame, IN: Cross Cultural Publications.
48. C. Edwin Baker (1994). Advertising and a Democratic Press. Princeton, NJ: Princeton University Press.
49. James L. Marra (1993). Advertising Copywriting: Techniques for Improving Your Writing Skills. Englewood Cliffs, NJ: Prentice-Hall.
50. Doris-Louise Haineault (1993). Unconscious for sale : advertising, psychoanalysis, and the public. Minneapolis, MN: University of Minnesota Press.
51. Karen Stabiner (1993). Inventing Desire: Inside Chiat/Day, the Hottest Shop, the Coolest Players, the Big Business of Advertising. New York, NY: Simon & Schuster.
52. Bill Backer (1993). The Care and Feeding of Ideas. New York, NY: Times Books (Random House).
53. Jack Myers (1993). Ad Bashing: Surviving the Attacks on Advertising. Parsippany, NJ: American Media Council.
54. John H. Murphy and Isabella C. M. Cunningham (1993). Advertising and Marketing Communication Management. Orlando, FL: Dryden Press / Harcourt Brace College Publishers.
55. Stuart Ewen and Elizabeth Ewen (1992). Channels of Desire: Mass Images and the Shaping of American Consciousness. Minneapolis, MN: University of Minnesota Press.
56. Wes Perrin (1992). Advertising Realities: A Practical Guide to Agency Management. Mountain View, CA: Mayfield Publishing Co.
57. Ross D. Petty (1992). The Impact of Advertising Law on Business and Public Policy. Westport, CT: Quorum Books.
58. James U. McNeal (1992). Kids as Consumers: A Handbook of Marketing to Children. New York, NY: Lexington Books.
59. Richard Morgan (1991). J. Walter Takeover: From Devine Right to Common Stock. Homewood, IL: Richard D. Irwin.
60. Martin Mayer (1991). Whatever Happened to Madison Avenue? Advertising in the '90s. Boston, MA: Little, Brown and Company.
61. George Lois with Bill Pitts (1991). What's the Big Idea? New York, NY: Doubleday.
62. Charles A. Goodrum and Helen Dalrymple (1990). Advertising in America: the First 200 Years. New York, NY: Harry N. Abrams.
63. James D. Norris (1990). Advertising and the transformation of American society, 1865-1920. New York, NY: Greenwood Press.
64. Carole Moog (1990). Are They Selling Her Lips? Advertising and Identity. New York, NY: William Morrow and Company.
65. Jef I. Richards (1990). Deceptive Advertising: Behavioral Study of a Legal Concept. Hillsdale, N.J.: Lawrence Erlbaum Associates.
66. James L. Marra (1990). Advertising Creativity: Techniques for Generating Ideas. Englewood Cliffs, NJ: Prentice-Hall.
67. Maxine Paetro (1990). How to Put Your Book Together and Get a Job in Advertising. Chicago, IL: The Copy Workshop.
68. Sut Jhally (1990). The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society. New York, NY: Routledge.
69. Stephen Kessler (1990). Chiat/Day: The First Twenty Years. New York, NY: Rizzoli.
70. Charles Goodrum and Helen Dalrymple (1990). Advertising in America: The First 200 Years. New York, NY: Harry N. Abrams, Inc.
71. Philip Kleinman (1989). Saatchi & Saatchi: The Inside Story. Lincolnwood, IL: NTC Business Books.
72. Ivan Fallon (1989). The Brothers: The Saatchi & Saatchi Story. Chicago, IL: Contemporary Books.
73. Roxanne Hovland and Gary B. Wilcox (1989). Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society. Lincolnwood, IL: NTC Business Books.
74. Montague Kern (1989). 30-Second Politics: Political Advertising in the Eighties. New York, NY: Praeger.
75. James Webb Young (1989). How To Become an Advertising Man. Lincolnwood, IL: NTC Business Books.
76. Wilson Bryan Key (1989). The Age of Manipulation: the Con in Confidence, the Sin in Sincere. New York, NY: H. Holt.
77. Steve Karmen (1989). Through the Jingle Jungle: The Art and Business of Making Music for Commercials. New York, NY: Billboard Books.
78. Eric Clark (1988). The Want Makers: Inside the World of Advertising. New York: Penguin Books.
79. Jack Solomon (1988). The Signs of Our Times. Los Angeles, CA: Jeremy P. Tarcher, Inc.
80. Russ Pate (1988). Adman: Morris Hite's Methods for Winning the Ad Game. Dallas, TX: E-Heart Press.
81. Nancy Millman (1988). Emperors of Adland: Inside the Advertising Revolution. New York, NY: Warner Books.
82. Bob Levenson (1987). Bill Bernbach's book : a history of the advertising that changed the history of advertising. New York, NY: Villard Books.
83. Albert Lasker (1987). The Lasker Story: As He Told It. Lincolnwood, IL: NTC Business Books.
84. Dennis Higgins (1987). The Art of Writing Advertising: Conversations with Masters of the Craft. Lincolnwood, IL: NTC Business Books.
85. Don E. Schultz, Dennis Martin, and William P. Brown (1987). Strategic Advertising Campaigns (2d Ed). Lincolnwood, IL: NTC Business Books.
86. Kim B. Rotzoll, James E. Haefner, and Charles H. Sandage (1986). Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati, OH: South-Western Publishing.
87. Howard Luck Gossage (1986). Is There Any Hope for Advertising? Urbana, IL: University of Illinois Press.
88. William Leiss, S. Kline, and S. Jhally (1986). Social Communication in Advertising: Persons, Products & Images of Well-Being. Toronto, Ontario: Methuen Publications.
89. Roland Rust (1986). Advertising Media Models: A Practical Guide. Lexington, MA: Lexington Books.
90. Jane Maas (1986). Adventures of an Advertising Woman. New York, NY: Ballantine Books.
91. Whit Hobbs (1985). I Love Advertising. New York, NY: Adweek Books.
92. Paul Terry Cherington (1985). The Consumer Looks at Advertising. New York, NY: Garland.
93. Harden Bryant Leachman (1985). The Early Advertising Scene. New York, NY: Garland.
94. Roland Marchand (1985). Advertising the American Dream: Making Way for Modernity 1920-1940. Berkeley, CA: University of California Press.
95. Paul Harper (1985). Working the Territory: 60 Years of Advertising from the People of Needham Harper Worldwide. Englewood Cliffs, NJ: Prentice-Hall, Inc.
96. Kathleen Hall Jamieson (1984). Packaging the Presidency : a History and Criticism of Presidential Campaign Advertising. New York, NY: Oxford University Press.
97. Michael Schudson (1984). Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books.
98. Bart Cummings (1984). The Benevolent Dictators: Interviews with Advertising Greats. Chicago, IL: Crain Books.
99. Stephen Fox (1984). The Mirror Makers. New York, NY: Vintage Books.
100. Mark S. Albion (1983). Advertising's Hidden Effects. Boston, MA: Auburn House.
101. Larry Percy and Arch Woodside (1983). Advertising and Consumer Psychology. Lexington, MA: Lexington Books.
102. Richard Harris (1983). Information Processing in Advertising. Hillsdale, NJ: Lawrence Erlbaum Associates.
103. David Ogilvy (1983). Ogilvy on Advertising. New York, NY: Crown Publishers.
104. Daniel Pope (1983). Making of Modern Advertising. New York, NY: Basic Books.
105. Mark S. Albion (1983). Advertising's Hidden Effects. Boston, MA: Auburn House.
106. Russ Johnston (1982). Marion Harper: An Unauthorized Biography. Chicago, IL: Crain Books.
107. Allyn Salomon (1982). Advertising Photography. New York, NY: Amphoto Books.
108. Ronald Berman (1981). Advertising and Social Change. Beverly Hills, CA: Sage.
109. Mark S. Albion and Paul Farris (1981). The Advertising Controversy. Boston, MA: Auburn House.
110. John O'Toole (1981). The Trouble with Advertising . . .. New York: Chelsea House.
111. A. Jerome Jewler (1981). Creative Strategy in Advertising. Belmont, CA: Wadsworth.
112. Anthony F. McGann and John T. Russell (1981). Advertising Media. Chicago, IL: Irwin.
113. James P. Neelankavil and Arthur B. Stridsberg (1980). Advertising Self-Regulation. New York, NY: Hastings House.
114. Robert Spero (1980). The Duping of the American Voter: Dishonesty and Deception in Presidential Television Advertising. New York, NY: Lippincott & Crowell.
115. Wilson Bryan Key (1980). The Clam-Plate Orgy: And Other Subliminals the Media Use to Manipulate Your Behavior, Englewood Cliffs, NJ: Prentice-Hall, Inc.
116. John W. Wright (1979). The Commercial Connection: Advertising & the American Mass Media. New York: Dell Publishing Co.
117. Robert Atwan, Donald McQuade & John W. Wright (1979). Edsels, Luckies, & Frigidaires: Advertising the American Way. New York, NY: Dell Publishing.
118. Erving Goffman (1979). Gender Advertisements. New York, NY: Harper.
119. David Ogilvy (1978). Blood, Brains & Beer: The Autobiography of David Ogilvy. New York, NY: Atheneum.
120. J. J. Boddewyn and Katherine Marton (1978). Comparison Advertising. New York, NY: Hastings House.
121. Benjamin Lipstein and William J. McGuire (1978). Evaluating Advertising. New York, NY: Advertising Research Foundation.
122. Eric Barnouw (1978). The Sponsor. New York, NY: Oxford University Press.
123. Philip W. Burton (1978). Advertising Copywriting. Columbus, OH: Grid Publishers.
124. Judith Williamson (1978). Decoding Advertisements. London: Marion Boyers.
125. Albert C. Book and Norman D. Cary (1978). The Radio and Television Commercial. Chicago, IL: Crain Books.
126. Thomas E. Barry (1977). Children's Television Advertising. Chicago, IL: American Marketing Association.
127. Ivan Preston (1977). The Great American Blow-Up: Puffery in Advertising and Selling. Madison, WI: University of Wisconsin Press.
128. Gordon White (1977). John Caples: Adman. Chicago, IL: Crain Books.
129. Wilson Bryan Key (1976). Media Sexploitation, Englewood Cliffs, NJ: Prentice-Hall, Inc.
130. Stuart Ewen (1976). Captains of Consciousness. New York, NY: McGraw-Hill Book Company.
131. Kenneth Roman and Jane Maas (1976). How to Advertise. New York, NY: St. Martins Press.
132. Claude C. Hopkins (1976). My Life in Advertising. Chicago, IL: Crain Books.
133. Jack Z. Sissors and Jim Surmanek (1976). Advertising Media Planning. Chicago, IL: Crain Books.
134. John Caples (1974). Tested Advertising Methods. Englewood Cliffs, NJ: Prentice-Hall.
135. William S. Comanor and Thomas A. Wilson (1974). Advertising and Market Power. Cambridge, MA: Harvard University Press.
136. Tony Schwartz (1974). The Responsive Chord. New York, NY: Anchor Press.
137. John S. Wright and John E. Mertes (1974). Advertising's Role in Society. St. Paul, MN: West.
138. Franco Nicosia (1974). Advertising Management and Society. New York, NY: McGraw-Hill.
139. Wilson Bryan Key (1973). Subliminal Seduction: Ad Media's Manipulation of a Not So Innocent America, Englewood Cliffs, NJ: Prentice-Hall, Inc.
140. Dennis Gensch (1973). Advertising Planning. Amsterdam, NY: Scientific Publishing.
141. John A. Howard and James Hulbert (1973). Advertising and the Public Interest. Chicago, IL: Crain Communications.
142. J. Robert Moskin (1973). The Case for Advertising. New York, NY: American Association of Advertising Agencies.
143. Hugh W. Sargent (1972). Frontiers of Advertising Theory and Research. Palo Alto, CA: Pacific Books.
144. Richard Schmalensee (1972). The Economics of Advertising. Amsterdam/New York, NY: North Holland.
145. George Lois and Bill Pitts (1972). George, be careful. New York, NY: Saturday Review Press.
146. Leonard de Vries and Ilonka Van Amstel (1972). The wonderful world of American advertisements, 1865-1900. Chicago, IL: Follett.
147. Robin Wight (1972). The Day the Pigs Refused to Be Driven to Market. London: MacGibbon Ltd.
148. Diana Hindley and Geoffrey Hindley (1972). Advertising in Victorian England, 1837-1901. London: Wayland.
149. Jerry Goodis (1972). Have I ever lied to you before? Toronto, Ontario: McClelland and Stewart Ltd.
150. Jerry Della Famina (1971). From Those Wonderful Folks Who Gave Your Peral Harbor. New York, NY: Pocket Books.
151. Kenneth Longman (1971). Advertising. New York, NY: Harcourt and Brace.
152. William Kuhns (1970). Waysteps to Eden: Ads and Commercials. New York, NY: Herder and Herder.
153. Julian Simon (1970). Issues in the Economics of Advertising. Urbana, IL: University Press.
154. Fairfax Cone (1969). For All Its Faults: A Candid Account of 40 years in Advertising. Boston, MA: Little, Brown and Company.
155. John W. Houck (1969). Outdoor advertising : history and regulation. Notre Dame, IN: University of Notre Dame Press.
156. Raymond A. Bauer and Stephen A. Greyser (1968). Advertising in America. Cambridge, MA: Harvard University Press.
157. Sidney Hyman (1969). The Lives of William Benton. Chicago, IL: The University of Chicago Press.
158. Jules Backman (1968). Advertising and Competition. New York, NY: New York University Press.
159. Samm Sinclair Baker (1968). The Permissible Lie: The Inside Truth About Advertising, Cleveland, OH: World Publishing Company.
160. Giancarlo Buzzi (1968). Advertising: Its Cultural and Political Effects. Minneapolis, MN: Uinversity of Minnesota Press.
161. Leo Bogart (1967). Strategy in Advertising. New York, NY: Harbinger.
162. George J. Alexander (1967). Honesty and Competition: False-Advertising Law and Policy Under FTC Administration. Syracuse, NY: Syracuse University Press.
163. Daniel Starch (1966). Measuring Advertising Readership and Results. New York, NY: McGraw-Hill.
164. Nicholas Samtag (1966). How Business is Bamboozled by the Ad Boys. New York, NY: Heineman.
165. Claude C. Hopkins (1966). Scientific Advertising. New York, NY: Crown Publishers.
166. Otto Kleppner (1966). Advertising Procedure. Englewood Cliffs, NJ: Prentice-Hall.
167. Hanley Norins (1966). The Compleat Copywriter. New York, NY: McGraw-Hill.
168. Watson Dunn (1964). International Handbook of Advertising. New York, NY: McGraw-Hill.
169. Kristian S. Palda (1964). The Measurement of Advertising's Cumulative Effects. Englewood Cliffs, NJ: Prentice-Hall.
170. Darrell B. Lucas and Steuart H. Britt (1963). Measuring Advertising Effectiveness. New York, NY: McGraw-Hill.
171. David Ogilvy (1963). Confessions of an Ad Man. New York, NY: Atheneum.
172. Hank Seiden (1963). Advertising Pure and Simple. New York, NY: Macmillan.
173. Walter Weir (1963). Truth in Advertising and Other Heresies. New York, NY: McGraw-Hill.
174. Victor Schwab (1962). How to Write a Good Advertisement. New York, NY: Harper.
175. Blanche B. Elliott (1962). A History of English Advertising. London, England: Business Publications Ltd.
176. C. Nugent Wedding and Richard S. Lesler (1962). Advertising Management. New York, NY: Ronald Press.
177. Leo Burnett (1961). Communications of An Advertising Man. Chicago, IL: University of Chicago Press.
178. Rosser Reeves (1961). Reality in Advertising. New York, NY: Knopf.
179. Russell H. Colley (1961). Defining Advertising Goals for Measured Advertising Results. New York, NY: Association of National Advertisers.
180. Charles H. Sandage (1961). Promise of Advertising. Homewood, IL: Richard D. Irwin.
181. Walter Weir (1960). On the Writing of Advertising. New York, NY: McGraw-Hill.
182. Charles H. Sandage (1960). The Role of Advertising. Homewood, IL: Richard D. Irwin.
183. John Gunther (1960). Taken at the Flood: The Story of Albert D. Lasker. New York, NY: Harper & Brothers.
184. Stephen Baker (1959). Advertising Layout and Art Direction. New York, NY: McGraw-Hill.
185. Albert W. Frey (1958). The Advertising Industry. New York, NY: Association of National Advertisers.
186. Otis A. Pease (1958). The Responsibilities of American Advertising: Private Control and Public Influence, 1920-1940. New Haven, CT: Yale University Press.
187. Martin Mayer (1958). Madison Avenue USA. New York, NY: Pocketbooks.
188. Vance Packard (1957). The Hidden Persuaders. New York, NY: McKay.
189. Pierre Martineau (1957). Motivation in Advertising. New York, NY: McGraw-Hill.
190. George H. Smith (1954). Motivation Research in Advertising and Marketing. New York, NY: McGraw-Hill Book Company.
191. Ernest Sackville Turner (1953). The Shocking History of Advertising! New York, NY: Dutton.
192. Clyde Bedell (1952). How to Write Advertising That Sells. New York, NY: McGraw-Hill Book Company.
193. Bernice Fitz-Gibbon (1951). Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising. New York, NY: Simon and Schuster.
194. George B. Hotchkiss (1950). An Outline of Advertising. New York, NY: MacMillan.
195. George B. Hotchkiss (1949). Advertising Copy. New York, NY: Harper.
196. John Orr Young (1948). Adventures in Advertising. New York, NY: Harper & Brothers.
197. Neil H. Borden (1947). Economic Effects of Advertising. Chicago, IL: Irwin.
198. Frederick Wakeman (1946). The Hucksters. New York, NY: Rinehart and Company.
199. Ernest Elmo Calkins (1946). "and hearing not--": Annals of An Adman. New York, NY: Charles Scribner's Sons.
200. Neil H. Borden (1945). Advertising in Our Economy. Chicago, IL: Richard D. Irwin, Inc.
201. Blake Clark (1944). The Advertising Smoke Screen. New York, NY: Harper & Brothers Publishers.
202. James Webb Young (1944). The Diary of an Ad Man: The War Years June 1, 1942 - December 31, 1943. Chicago, IL: Advertising Publications, Inc.
203. Ralph Hower (1939). History of An Advertising Agency. Cambridge, MA: Harvard University Press.
204. Harold Ernest Burtt (1938). Psychology of Advertising. New York, NY: Houghton Mifflin Company.
205. Neil H. Borden (1937). Problems in Advertising. New York, NY: McGraw-Hill Book Company.
206. H. J. Kenner (1936). The Fight for Truth in Advertising. New York, NY: Advertising Federation of America.
207. John Caples (1933). Tested Advertising Methods: How to Profit by Removing Guesswork. New York, NY: Harper & Brothers Publishers.
208. E. T. Gundladi (1931). Facts and Fetishes in Advertising. Chicago, IL: Consolidated.
209. Frank Presbrey (1929). The History and Development of Advertising. New York, NY: Greenwood Press.
210. Carroll Rheinstrom (1929). Psyching the Ads. New York, NY: Coviv, Fiede.
211. Kenneth M. Goode and Harford Powel, Jr. (1928). What About Advertising? New York, NY: Harper & Brothers Publishers.
212. Percival White (1927). Advertising Research. East Norwalk, CT: Appleton.
213. George P. Rowell (1926). 40 Years An Advertising Agent. Palisade, NJ: Franklin.
214. George French (1926. 20th Century Advertising. New York, NY: D. Van Nostrand Company
215. Edward K. Strong (1925). The Psychology of Selling and Advertising. New York, NY: McGraw-Hill Book Company.
216. Daniel Starch (1923). Advertising Principles. London: A. W. Shaw.
217. Wilmot Lippincott (1923). Outdoor Advertising. New York, NY: McGraw-Hill Book Company.
218. Walter Dill Scott (1910). The Psychology of Advertising. Boston, MA: Small Maynaud.
219. Henry Sampson (1874). A history of advertising from the earliest times. London: Chatto and Windus.
220. Jacob Larwood and John Camden Hotten (1866). The History of Signboards, from the Earliest Times to the Present Day. London, England: John Camden Hotten.
(c) 1997-2009, Jef I. Richards, Texas Advertising, The University of Texas at Austin