COMMITTEES

"When you try to formalize or socialize creative activity, the only sure result is commercial constipation . . . . The good ideas are all hammered out in agony by individuals, not spewed out by groups."

Charles Browder (1957), president of BBDO, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 82.

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

David Ogilvy, Confessions of an Advertising Man, New York: Ballantine Books, p. 70.