EFFECTS
"As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse."
Bruce Barton, chairman of BBDO, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 13.
"Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production."
Sir Winston Churchill, quoted in David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 133.
"There is something of a parasitic quality about advertising. It feeds on the organisms of noncommercial culture - the culture's past and present, ideology and myths, politics and customs, art and architecture, literature and music, and even its religions . . . . For example, women are commodified to sell everything from cars to colognes . . . . Advertising thus pimps its products."
Ronald K.L. Collins and David M. Skover, "Commerce & Communication," 71 Texas Law Review 697 (1993), p. 709-10.
"Mass demand has been created almost entirely through the development of advertising."
Calvin Coolidge (1926), quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992, New York: Stonesong Press, p. 70.
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
Jerry Della Famina, From Those Wonderful Folks Who Gave You Pearl Harbor (1971), New York: Pocket Books, p. 141.
"Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose."
Morris Hite, quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988, Dallas, TX: E-Heart Press, p. 101.
"It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form."
Jerome K. Jerome (1889), quoted in Tony Augarde, Oxford Dictionary of Modern Quotations, 1991, New York: Oxford University Press, p. 113.
"[T]he business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
Marshall McLuhan, "The Age of Advertising," Commonweal, (1953), 58, p. 557.
"I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product."
David Ogilvy, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 14.
"[A]dvertising generally works to reinforce consumer trends rather than to initiate them."
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984, New York: Basic Books, p. 207.
"Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous."
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984, New York: Basic Books, p. xiv.
"We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn."
Andy Tarshis, A.C. Nielsen Company, quoted in Martin Mayer, Whatever Happened to Madison Avenue? Advertising in the '90s (1991), Boston, MA: Little, Brown and Company, p. 179-80.
"Many a small thing has been made large by the right kind of advertising."
Mark Twain, quoted in Edward F. Murphy, The Crown Treasury of Relevant Quotations, 1978, New York: Crown Publishers, p. 15.
"General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship."
Lester Wunderman, Young & Rubicam, quoted in Martin Mayer, Whatever Happened to Madison Avenue? Advertising in the '90s (1991), Boston, MA: Little, Brown and Company, p. 143.