ACCOUNT EXECUTIVES
"To many advertising account executives, chronic nervous dyspepsia, psychosomatic tension, and hyperacidity are more than just medical words used in television commercials. These are the very real terms that describe what is probably the most common occupational disease off the advertising game."
Harry R. Gasker, quoted in Samm Sinclair Baker, The Permissible Lie: The Inside Truth About Advertising, 1968, Cleveland, OH: World Publishing Company, p. 8.
"The agency's account executive should be able to step into the sales manager's shoes if the sales manager drops dead today."
Morris Hite, quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988, Dallas, TX: E-Heart Press, p. 14.
"[N]o agency is better than its account executives."
Morris Hite, quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988, Dallas, TX: E-Heart Press, p. 16.
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Morris Hite, quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988, Dallas, TX: E-Heart Press, p. 27.
"If I had to sum it all up, I'd say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who's never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in his life, but who, in his own way, is every bit as creative as the finest copywriter in the business."
Emil Mogul (1960), ad executive, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 84.