AGENCY HIRING
"The inventory goes down the elevator every night."
Fairfax Cone, of Foote Cone & Belding, quoted in John O'Toole, The Trouble with Advertising . . ., 1981, New York: Chelsea House, p. 59.
"People don't buy from clowns."
Claude Hopkins, quoted in David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 103.
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 47.
"I'd like to ask each and every one of you how many remarkable people, or people of any kind, you personally have discovered or brought in in the last year. That's a job that I think is too vital for you to delegate... what kind of people should you discover and hire? Well, policemen and tobacco farmers, not MBAs! Clients have got MBAs! Hire the kind of people clients don't have and wouldn't dream of hiring. Don't go to the clients with a lot of guys who are like theirs, only not so good -- you have to remember that clients can afford to pay far more than we can for MBAs."
David Ogilvy, from a speech to O&M Worldwide Meeting, 1989.
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 42.
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 42.