ART & ARTISTS
"Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold."
James Randolph Adams, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 12.
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?"
William Bernbach, quoted in Bill Bernbach said . . . (1989), DDB Needham Worldwide.
"I regard a great ad as the most beautiful thing in the world."
Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 94.
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
David Ogilvy, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 15.
"If advertising is not an official or state art, it is nonetheless clearly art."
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984, New York: Basic Books, p. 222.