AWARDS

"In the past, we have had a strategy, but our agencies didn't stick to it. But they did make good commercials and they did win awards. This may surprise you, though. I don't care about awards; I want to sell product."

James W. Harralson, CEO of Royal Crown Cola Company, quoted in Philip Dougherty, "Advertising," The New York Times, April 5, 1988, p. D23.

"Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones."

Joanne Lipman (1987), quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992, New York: Stonesong Press, p. 70.