FUN
"In my opinion, fun is what makes advertising successful."
Leo Bogart, quoted in Martin Mayer, Whatever Happened to Madison Avenue? Advertising in the '90s (1991), Boston, MA: Little, Brown and Company, p. 28.
"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 8.
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 66.
"I honestly believe that advertising is the most fun you can have with your clothes on."
Jerry Della Famina, From Those Wonderful Folks Who Gave You Pearl Harbor (1971), New York: Pocket Books, p. 256.