FUTURE
"Advertising is the king's messenger in this day of economic democracy. All unknowing a new force has been let loose in the world. Those who understand it will have one of the keys to the future."
Editorial, "Messenger to the King," Collier's, 1930 (May 3), p. 78.
"[T]here will presently be no room in the world for things; it will be filled up with the advertisements of things."
William Dean Howells, quoted in Jackson Lears, Fables of Abundance: A Cultural History of Advertising in America, 1994, New York: BasicBooks, p. 286.
"Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities."
Marshall McLuhan
"When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the subtitle which shall best express the spirit of the period, we think it not at all unlikely that he may select 'The Age of Advertising' for the purpose."
Printers' Ink, (May 27, 1915), vol. 91, p. 102.
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
Jef I. Richards (1999), Chairman of The University of Texas Advertising Department.
"Advertising is on its deathbed and it will not survive long, having contracted a fatal case of new technology."
Roland T. Rust and Richard W. Oliver, "The Death of Advertising," Journal of Advertising, 1994, 23(4): 71-77, p. 76.