GENERALLY

"There is no such thing as a permanent advertising success."

Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 5.

"Advertising moves people toward goods; merchandising moves goods toward people."

Morris Hite, quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988, Dallas, TX: E-Heart Press, p. 36.

"I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it."

John O'Toole, The Trouble with Advertising . . ., 1981, New York: Chelsea House, p. 28.