INSECURITY / UNHAPPINESS
"Advertising promotes that divine discontent which makes people strive to improve their economic status."
Ralph Starr Butler, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 13.
"Next to Christianity, advertising is the greatest force in the world. And I say that without sacrilege or disrespect. Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement."
Ray Locke, former owner of Tracy-Locke Co., quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988, Dallas, TX: E-Heart Press, p. 78.
"It is our job to make women unhappy with what they have."
B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992, New York: Stonesong Press, p. 71.
"Buy me and you will overcome the anxieties I have just reminded you of."
Michael Schudson, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 18.
"Advertising may make people believe they are inadequate without Product X and that Product X will satisfactorily manage their inadequacies. More likely, it may remind them of inadequacies they have already felt and may lead them, once at least, to try a new product that just might help, even though they are well aware that it probably will not."
Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984, New York: Basic Books, p. 224.