OTHER
Describing top fashion editors: "Just advertising departments with legs and high heels."
Richard Avedon (1992), photographer, quoted in Julia Vitullo-Martin and J. Robert Moskin, The Executives Book of Quotations, 1994, New York: Oxford University Press, p. 5.
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
Jef I. Richards (2000), Chairman of The University of Texas Advertising Department.
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
Jef I. Richards (2000), Chairman of The University of Texas Advertising Department.
"The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive."
Jef I. Richards, "Legal Potholes on the Information Superhighway," Journal of Public Policy and Marketing, 1997, 16(2): 319-326.
"Internet advertising will not replace traditional media, it will compliment them."
Jef I. Richards (1997), advertising professor, The University of Texas at Austin.
"Clickthrough is a poor measurement of banner ad effectiveness, especially for low involvement products. It is foolhardy to think of Web ads solely as a device to move visitors to the advertisers' Web sites. For many products, the Web ad should be designed to communicate a selling message in a manner akin to print media."
Jef I. Richards (1997), advertising professor, The University of Texas at Austin.
"A whore at a PTA meeting probably doesn't spend much time bragging about her professional achievements. I would imagine the same holds true for spammers."
Jef I. Richards (2004), professor of Advertising at the University of Texas at Austin.
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
Jef I. Richards (1997), advertising professor, The University of Texas at Austin.
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
Jef Richards, "Politicizing Cigarette Advertising," Catholic University Law Review, 1996, vol. 45 (4), p. 1147.