POLITICAL
"Of course you sell candidates for political office the same way you sell soap or sealing wax or whatever; because, when you get right down to it, that's the only way anything is sold."
Sid Bernstein, advertising commentator, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 291.
"Political commercials encourage the deceptive, the destructive and the degrading."
John O'Toole, Chairman of Foote Cone & Belding, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 305.
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
David Ogilvy, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988, New York: Penguin Books, p. 305.
"There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections."
David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 209.