PROFESSIONALISM
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
Jef I. Richards (1995), advertising professor, The University of Texas at Austin.
"The prevailing attitude appears to be that advertising is first and foremost a business and that it should forget about trying to become a profession. To this I must say that advertising will continue to have a weak public image and fall short of meeting its social obligation until the field of practice is built on a strong professional base and craftsmanship is recognized as a means to an end, not an end in itself."
Charles H. Sandage, "Some Institutional Aspects of Advertising," Journal of Advertising, 1972, vol. 1(1).