RESPONSIBILITY
"Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility."
Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 92.
"Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind."
Calvin Coolidge (1926), quoted in Frank Presbrey, The History and Development of Advertising, 1929, New York: Greenwood Press, p. 625.
"To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone."
Howard Luck Gossage, quoted in The Book of Gossage (1995), Chicago, IL: The Copy Workshop, p. 29.
"Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle."
Marya Mannes, But Will It Sell? (1964), New York: Lippincott, p. 31.