Quotation Marks
DO use quotation marks around exact words in a direct quote.
"The consumer is not an idiot, she is your wife," said David Ogilvy.
DO use quotation marks to indicate that a word has a special or technical meaning.
"Unfair" is not the same as "deceptive" under the FTC Act.
DO use quotation marks for titles of book chapters, articles in newspapers or magazines, songs, and poems.
He wrote the article, "Adverteasements."
DO place periods and commas inside quotation marks (i.e., not after the quotation marks).
He pointed out the First Amendment "assumes attempts to regulate speech are more dangerous than attempts to regulate conduct," and that the regulation of commercial speech "is no different than regulating any other form of speech."
DO place colons and semicolons outside quotation marks.
He wrote about the "Unique Selling Proposition"; she wrote about "Positioning."
ONLY place an exclamation point or question mark inside quotation marks if it is part of the original quote. Place it outside the quotation marks if it punctuates the entire sentence.
He asked, "Who is your target?"
Should I really "target the smallest segment of the market"?