The Mirrors and Makers of Popular Culture
For students planning to join the fray as Copywriters, Art Directors, and other pop culture cultivators and creators known in the advertising industry simply as “creatives,” Texas Creative is where they need to be. As one of the top advertising programs in the world (ranked No. 1 Advertising program in 2010 by Journal of Advertising Education and No. 1 Interactive Advertising Program in 2012 by the Interactive Advertising Bureau), Texas Creative’s curriculum is rooted in sound strategy and conceptual process.
We mold students into fearless experimental thinkers capable of creating innovative advertising, branding, and social messaging delivered through a variety of integrated traditional and nontraditional media. Our students graduate with portfolios and experience that land them in some of the best advertising shops in the world where they soon find themselves winning new business pitches, piling up awards, and filling the pages of Communication Arts with work that surprises, connects, and rewards.
The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Copywriting, Art Direction, and many other frequent offerings. Within the Stan Richards School of Advertising & Public Relations, Texas Creative students are exposed to all sides of the business, including media planning, account planning, digital media, public relations, research methods, ethics, account management, and campaign development.
Texas Creative students regularly supplement their education with internships, community service projects, and real world client problems. Additionally, students are encouraged to soak up all of the interdisciplinary offerings that can be found at UT by enrolling in courses and extracurricular activities such as photography, philosophy, poetry, screen printing, architecture, history, entrepreneurship, creative writing, improv, and anything else that makes for a more interesting, knowledgeable, and creative human being.
Admission to Texas Creative is by application only. Applications are available to Advertising majors only during the last week of ADV 325 or ADV 387. Once released, applications may also be picked up in the Stan Richards School’s main office. The core of the program is a 4-class sequence of portfolio building classes. Acceptance does not guarantee advancement. Each step in the program has a high attrition rate and students advance only when they create excellent work and show a firm grasp of the process.
Texas Creative is more than a campus institution. Our alumni and friends can be found not just in agencies across the globe, but performing creative endeavors in many different industries. Texas Creative would not be the same without their input and that’s why we consistently tap them to assist our students by mentoring from afar, reviewing student work, and even occasionally being that special “in” to an otherwise closed off agency hiring process.
Recruitment and Reviewers
We welcome visits by industry professionals during our end-of-the-semester reviews in December and May, or in the classroom at other times during the semester. Recent reviews have featured visitors from Avenue A/Razorfish, BBH, Carmichael Lynch, Chiat/Day, Cramer Krasselt, CP+B, DDB, Fallon, Digitas, FCB, FKM, GSD&M, JWT, Leo Burnett, McGarrah Jessee, Preacher, Publicis, The Richards Group, TBD, TracyLocke, t:m, and many more.