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2011-07-21 11:38

Texas Creative

There's nothing like the smell of burning neurons.

Housed in the Department of Advertising at the University of Texas at Austin, Texas Creative is one of the leading creative advertising education programs on the planet. Rooted in sound strategy and conceptual process, Texas Creative molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media.

Our students graduate with portfolios -- and a wealth of experience -- that can help land them in some of the best advertising shops in the world. Recent graduates find themselves working across the globe, winning new business pitches, piling up Clios and Cannes Lions and One Show pencils, and filling the pages of Communication Arts. And our veteran alumni sit at the helms of powerhouse agencies, shepherding brands and championing work that surprises, connects, and rewards.



The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Copywriting, Art Direction, and many other frequent offerings. Within the Department of Advertising, Texas Creative students are exposed to all sides of the business, including media planning, account planning, digital media, public relations, research methods, ethics, account management, and campaign develop