2011-07-21 11:38

Texas Creative

There's nothing like the smell of burning neurons.

Housed in the Department of Advertising at the University of Texas at Austin, Texas Creative is one of the leading creative advertising education programs on the planet. Rooted in sound strategy and conceptual process, Texas Creative molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media.

Our students graduate with portfolios -- and a wealth of experience -- that can help land them in some of the best advertising shops in the world. Recent graduates find themselves working across the globe, winning new business pitches, piling up Clios and Cannes Lions and One Show pencils, and filling the pages of Communication Arts. And our veteran alumni sit at the helms of powerhouse agencies, shepherding brands and championing work that surprises, connects, and rewards.

 

 

The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Copywriting, Art Direction, and many other frequent offerings. Within the Department of Advertising, Texas Creative students are exposed to all sides of the business, including media planning, account planning, digital media, public relations, research methods, ethics, account management, and campaign development.

Texas Creative students regularly supplement their education with internships, community service projects, and the Ad Pal industry mentorship program. Additionally, students are encouraged to soak up all of the interdisciplinary offerings that can be found at UT, and enroll in courses in photography, philosophy, poetry, screen printing, architecture, history, entrepreneurship, and, well, you name it.

Admission to the Texas Creative sequence is by application only. Applications are available only during the last week of ADV 325/387, and are distributed in class. Or they can be picked up from the main Advertising office during that week. For specific questions regarding the application process or the availability of applications, please contact Sean Thompson or Chase Quarterman.

Industry Connections

Texas Creative is more than a campus institution. Texas Creative alumni and friends can be found everywhere, in agencies across the globe, and in creative endeavors in many industries. And Texas Creative just would not be the same without the input from our industry friends worldwide, who assist our students through mentorships from afar, and visits to campus to speak and review student work.

Recruitment and Reviewers

We welcome visits by industry professionals during our end-of-the-semester reviews in December and May, or in the classroom at any other time during the semester.

Recent reviews have featured visitors from Avenue A/Razorfish, BBH, Carmichael Lynch, Chiat/Day, Cramer Krasselt, CP+B, DDB, Fallon, FKM, GSD+M, JWT, Leo Burnett, McKee Wallwork Cleveland, Publicis, The Richards Group, TBD, TracyLocke, t:m, and many more.

To schedule a visit, please contact Sean Thompson.

Ad Pal Mentorship Program

The Ad Pal program pairs students at the Advanced Portfolio level with art directors, copywriters and creative directors who are currently working at top agencies across the country. Each student is matched with a mentor, who works with the student to help develop their portfolio during their final semester before heading out to find an agency position. Mentors critique student work, offer job-hunting and portfolio development advice, and answer questions about agency life. Since the Ad Pal mentors hail from all across the country, students correspond with them by email, telephone, and webcam.

Agency Pipeline Speaker Series

Presented by the Department of Advertising, the Agency Pipeline series brings students and faculty together with industry giants. Agency Pipeline speakers are invited to spend a day or two on campus, offering wisdom and insight in the form of large-scale lectures, small roundtable forums, and critiques. Recent speakers have included John Colasanti (President, Carmichael Lynch), Mick McCabe (Head of Planning, Leo Burnett), and Lisa Bennett (Chief Creative Officer, DDB San Francisco), and Stan Richards (Founder, The Richards Group). Speakers are scheduled throughout the semester.