This lecture course brings to light the creative process as it lives in the Advertising industry and includes creative communication for integrated communication materials as well as the variety of new media throughout the industry. At the end of this course students may apply for entry into the Texas Creative Program.
Prerequisites: Upper-division standing, ADV 318J with a grade of at least B. RESTRICTED TO ADVERTISING MAJORS ONLY. Three lecture hours and one discussion hour per week for one semester.