University of Texas at Austin
College of Communication
Department of Advertising
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TexasInteractive Coursework
Undergraduate Prerequisites
ADV 345 - Introduction to Media
Admission by competitive application
Courses
There are four required classes in the TexasInteractive sequence. Each is focused on developing creative, critical thinking.
Students are required to complete the following courses in addition to the basic requirements for the B.A. in Advertising:
ADV 377 Digital Media Seminar
ADV 378 Digital Metrics and Online Privacy
ADV 369 Interactive Campaigns
ADV 350 Interactive Internship
Addenda
Students are expected to enhance their technical competence and stay current on industry issues through readily available resources.
Technology skill resources at UT are rich, varied and voluntary so personal initiative plays a role in successfully completing the sequence.
If you have additional questions, please contact Dr. Gary Wilcox.
