University of Texas at Austin
College of Communication
Department of Advertising
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TexasInteractive Program
The TXI program prepares students for the new challenges that have arisen from technological advancements in all forms of media. Students will learn cutting edge skills that will allow them to compete in tomorrow's work force.
The interactive industry demands the full spectrum of communication disciplines: graphics, copywriting, account planning, measurement and analysis, production, traffic, research, animation, sound and music, imaging as well as media planning, buying and selling. And it is important for students in this sequence to expose themselves to all aspects of the industry.
Four courses are required to complete the TexasInteractive sequence. Please contact any faculty member by e-mail with questions or visit with any of the TexasInteractive faculty in person to discuss the sequence in detail.
The objectives of TexasInteractive sequence are to:
- Attract innovative, adaptive and adventurous students.
- Produce well-rounded strategic thinkers capable of taking leadership roles in the interactive and digital communications industry.
- Approach interactive advertising from an integrated point-of-view with respect to traditional media, creative, research, public relations and account planning.
Our sequence objectives are rooted in the three strategic goals that drive the Department of Advertising, the Texas Creative Sequence and the Texas Media Sequence.
- To provide a quality educational experience for our students that will optimize and encourage learning and which emphasizes the development of excellent written and oral communication skills.
- To contribute to the body of knowledge in the advertising field through research and publication by our faculty.
- To maintain positive relations with key publics in our field, both internally and externally.
